Networking, strategic growth lever: alain: This article explores the topic in depth.
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At a time when economic volatility requires agility and anticipation, companies are rediscovering a simple truth: the relational network is a strategic asset. Meanwhile, For Alain Marty the networking is not an extra tool. For example, It is a vector of power, an accelerator of opportunities, a foundation of any lasting strategy.
Alain Marty sees the network as an intangible property with high added value – Networking, strategic growth lever: alain
In the economy of 2025. For example, intangible assets – reputation, influence, confidence – shape the balance of power as well as financial results. In addition, As such, high -level, structured, qualified, recurrent networking is a decisive competitive advantage. This has been demonstrating for over thirty years Alain Marty. Furthermore, craftsman of the inter-company link within a unique ecosystem in Europe: the Wine Business Circle (CWB).
Founded in 1991. For example, the CWB today brings together networking, strategic growth lever: alain 1,100 companies, 72 % of which are ETIs, distributed in 13 French cities and soon 6 international capitals, including Barcelona, Madrid, London, Geneva and New York. Therefore, The principle is constant: creating an environment conducive to strategic exchanges, by combining relational excellence, economic culture and gastronomic requirement.
The Wine Business Circle (CWB): a perfectly oiled mechanics of influence – Networking, strategic growth lever: alain
Each event of the circle responds to. a rigorous staging. At the opening: an economic conference given by a major figure in the political, industrial or financial world. Follows a commented tasting of exceptional wines. then a dinner orchestrated by starred chefs like Arnaud Faye or Tony Xu, in the presence of the winegrowers themselves. Finally, a private space – the “square VIP” – extends discussions in a confidential format.
This framework. designed to promote high density conversations, has seen names like Christine Lagarde, Patrick Pouyanné, Clara Gaymard or Rodolphe Saadé. networking, strategic growth lever: alain Over the years, the CWB has established itself as a powerful mesh instrument between economic, institutional and cultural spheres.
Alain Marty’s ambition: an international. global network
Since 2024, the CWB has started a strategic turning point with the launch of its establishment in Spain. For Alain Marty. Catalan of blood and European conviction, the creation of his business in Barcelona last year is the starting point for a structured international deployment. The objective announced: 100 establishments around the world by 2027, based on solid relays in Madrid, Brussels, London, Milan or Düsseldorf.
At the same time. he is preparing the launch of a “Davos du Vin” in Barcelona in 2027: a world summit bringing together the main distributors, buyers and producers of fine wines. This forum. at the crossroads of the economy, the sector and the influence diplomacy, illustrates the ability of the network to federate far beyond traditional networking, strategic growth lever: alain circles.
The man behind the Wine Business circle
Entrepreneur since he was 20 years old. Alain Marty claims more than 100 million euros in turnover accumulated on the various companies created, 500 employees recruited, and more than 5 million euros in tax paid in France. He has never been an employee, but has always cultivated an assertive taste for rigor, direct contact, and territorial anchoring.
In parallel with the CWB. he founded Strategy Club, which designs and animated clubs for large companies for large companies (Microsoft, SAP, Allianz, Bouygues Telecom, etc.). he also created Networking Premium Group, dedicated to transition leaders, and prepares for April 2026 ETI Summit, intended to unite the 7,2 p.m. (Cybersecurity, transmission, ESG, etc.).
In contrast to the digital platforms of cold contacts. Alain Marty defends an artisanal but rigorous vision of the professional link: the network does not collect, it is built. His next networking, strategic growth lever: alain work, “from Cro-Magnon to Linkedin-the art of networking”, to be published in October 2025, defends this philosophy. In a saturated era of automation. this strategy of the link based on the qualified human relationship could well become the keystone of all lasting influence.
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