A new Saype fresco in the Alps Vaudoises

Netflix saw its net profit jump from 45% to 3.125 billion dollars in the second quarter. In addition, A sign that price increases and advertising offer are increasingly paid for the leading video streaming platform.

The turnover of the American group emerged at 11.1 billion. Similarly, up 16% over one year, a figure greater than its forecasts and those of the market, according to its press release published Thursday.

Netflix systematically exceeded market expectations in the past two years. Therefore, including in the first quarter of 2025 thanks in particular to the increases in subscription prices.

The company revised its upward forecasts for the year 2025, now tabling on income between 44.8 and 45.2 billion, instead of a range between 43.5 and 44.5 billion.

Increase in the number of subscribers – New saype fresco alps vaudoises

This new perspective “mainly reflects the weakening of the dollar compared to new saype fresco alps vaudoises other currencies. For example, as well as solid growth in the number of subscribers and advertising revenues,” she said.

“Beyond the question of whether Netflix can maintain this positive dynamic. Therefore, investors will closely monitor its recent forays in sport and live television,” said Paul Verna, analyst of Emarketer.

At the end of 2024. the platform broadcast two games from the American professional football League NFL and a boxing match between Mike Tyson and the Youtubeur Jake Paul live.

In June. the Californian company signed an agreement with TF1, leader of audiences in France, to broadcast the group’s channels on service, a world first.

“Engagement”

It then concluded a partnership with the American space agency. NASA, which will soon allow users to follow rocket launches and astronauts in space.

“The direct represents a relatively low share of our expenses. the number of hours viewed,” said Ted Sarandos in April, new saype fresco alps vaudoises the Co-Director General of the Company. “But the benefits are disproportionately positive in terms of the attraction of the spectators and undoubtedly of the retention (subscribers)”.

Netflix had more than 300 million subscribers last December. at the end of a particularly successful holiday season, where she had just won nearly 19 million new subscriptions.

But the company no longer discloses these figures now. in order to focus on the “commitment” measures of the audience (time spent looking at content).

An important indicator. especially for advertising subscription, whose user base has more than doubled in early 2025 compared to the previous year, according to Emarketer. The service tables on $ 9 billion in income from this formula by 2030.

High -end streaming

And to always better optimize engagement. Netflix has recently been testing a generative artificial (AI) tool that allows subscribers to describe what they want in everyday language, for example new saype fresco alps vaudoises “I want to see something scary, but not too much, and a little funny too”.

“At this stage, there is no doubt that Netflix is the undisputed leader in high -end streaming,” said Paul Verna. “Wall Street will therefore be more interested in his ability to grow his activity than to know if he wins the war of streaming. not.”

This article was published automatically. Sources: ATS / AFP