The SuperPlus card allowed the reduction of a promotion, 70 % for example on the second article for holders of the loyalty card against -40 % without this precious sesame.
As of September 11, the promotions of the folder, whether it be the chipolatas raviers in 1+ 1 or the -40 % on the second salmon ravier, will be reserved only for holders of the SuperPlus card.
“This evolution of our promotion policy is part of our broader ambition to better meet the needs of our customers in a rapidly evolution, digital and personalized world”, explains Roel Dekelver, spokesperson. “Customers who choose not to participate in the Superplus program will, of course, be able to take advantage of our services and our large assortment, but they will miss certain exclusive advantages.”
Promopacks, such as water packs or beer clips sold in X + 1 or + free, will not be affected by this adjustment of promotional policy, specifies Delhaize.
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Exclusively to loyal customers
You will understand: going to Delhaize from mid-September without having the superplus card, it is certainly going alongside beautiful price reductions. Enough to push customers who do not yet have or go from time to time in one of the store stores to the lion to take the plunge.
“Some 3 million cards are currently circulating “underlines Roel Dekelver, while recalling that this program is free.
The interest in Delhaize, as for all the loyalty programs of large distribution, is to know everything about the customer’s purchasing behavior and to push him to favor the brand rather than another by targeting his consumer profile as well as possible. “”This modification aims mainly to better reward our customers for their loyalty and to offer them a more personalized shopping experience “also underlines Roel Dekelver.
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Delhaize already rewards loyalty with his Nutriboost program (10 % reduction on fresh products with a Nutriscore A or B from 99 euros of purchases all products combined the previous month).
The SuperPlus card will be all the more essential since it is now essential to go to the self-scan terminals of stores.
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