Therefore,
Our screens invaded short videos:
Tiktok is scary: like cigarettes. Meanwhile, the best advice would never start, so much the perfect alignment between short format and Machiavellian algorithm seems to exist only to make you dependent. However, In recent years. Therefore, these formats have today been present everywhere, including on platforms which, at the base, had nothing to do with this production. Meanwhile, According to an article by Vox. Furthermore, the invasion of short videos is far from over, and it is worrying for our poor brain.
Difficult to imagine a more saturated internet than today vertical videos of a few seconds. In addition, and yet: it will now be necessary to count on those generated by artificial intelligence (IA). Similarly, Poor quality content, created specifically to hold our attention, the famous content slop. Allison Johnson. specialized journalist for tech for The Verge magazine to assert that the latest our screens invaded short videos model of video generation by Google, Veo 3, was a dream for creators of slop “Flipping and surprisingly sophisticated”.
So far, the advertisements created with the AI will be omnipresent on our smartphones advance Vox. According to Mark Zuckerberg. Meta will fully automate their creations, with the design of versions with infinite variations, which will adapt in real time to the user, and at the time at which he pays attention to it. Contents guided by algorithms spreading over all of our applications. it will become our screens invaded short videos almost impossible to flee this kind of content.
The platforms have already understood the workings of this mechanism. The easier the content, the more it multiplies, the more it is likely to reach as many people as possible. This increased audience makes it possible to inject more advertisements, making the Internet ever more addictive and always less enriching. The quality of the content, long highlighted by platforms like Youtube gradually gives way to quantity. To put it simply: more content = more advertising.
Our screens invaded short videos
A direct influence on our cognitive functions
This content is made to draw our attention to our knowledge. therefore has real repercussions to our brain and well-being. On average, a user spends about 108 minutes a day on Tiktok, more than double than on Instagram. Many studies show that the Chinese platform contributes to the development of stress and anxiety, especially among the youngest.
Another alarming our screens invaded short videos fact, human attention is in free fall. While in 2004 our ability to focus on a task was approximately two minutes. thirty seconds, it is now estimated at forty-seven seconds. For Professor Gloria Mark. researcher at the University of California, this fragmentation is not trivial: each attention jump, from content to another, nibbles our cognitive resources and weakens our faculty to remain concentrated.
Tiktok was born from an algorithm initially developed by the application of Toutiao viral information in China. The app is based on an ultra-personalized recommendation system. which is based on each of its user’s interactions: rhythm of swipelocation, autonomy of its battery, everything is taken into account. This functioning acts the circuits of dopamine. creates an addictive loop: anyone who has tested Tiktok or the Instagram reels flow knows how difficult it can be.
!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘714463525321423’); fbq(‘track’, ‘PageView’); our screens invaded short videos
Further reading: Windows 11 build 27898 and smart icons, what’s new? – Kate Middleton Rejuunie: all the secrets of her new hair color revealed – No virtual opus card on iPhone before 2026 – Rescue: 700 hens adopted after a call in 20 minutes – The earth turns faster and faster and scientists do not know exactly why.
