As in F1, performance is the engine of success in wealth management. The point with Vincent Fraser.
Like the Formula 1 stables, the success of wealth management firms and their advisers are partly based on marginal gains. In this universe of precision and efficiency, the performance of technological tools is a key factor. It is directly affected on team productivity and their final results.
This is the parallel that the president of the WealthTech traces CroesusVincent Fraser, who knows these two sectors well.
“We are in a marginal gain business. Our target is to offer solutions that allow our users to maximize their performance, thus optimizing the results of their firm, their advisers and their customers, ”he underlines.
For Mr. Fraser, performance is an important element in the success of wealth management firms, as well as for their business partners.
The race for marginal gains
Of the efficient wealth management solutionsused at their full potential, are competitive advantages for investment advisers, portfolio managers and firms for which they work.
“Croesus customers and users work with solutions that allow them to offer higher performance to investors,” explains Fraser. But they also want to perform operationally, whether in terms of productivity, efficiency and risk management. ”
If the intrinsic quality of technological solutions is essential, the optimization of their use is just as much. Mr. Fraser is well aware of this. This is why it defines the offer of Croesus as “solution-in-ast-service”.
“Marginal gains are made by users of our solutions,” he said. We offer “performance services” that include our solutions, our customer support, formation Continue, change management, digital transformation, security, as well as updates and evolution of our products. ”
A performance culture at the service of customers
To be able to offer holistic and efficient services, a WealthTech supplier must be organized and operate effectively. It is with this in mind that Croesus undertook a transformation, placing performance at the center of its corporate culture. Its strategy revolves around four zones: incubation, modernization of the offer, performance and efficiency of the organization.
“The implementation of our four zones is well underway and we observe very positive signs in each of them,” says Mr. Fraser. Our organization centered on products is materialized in our incubation zone, and we see a craze on the part of our customers to collaborate on new ideas. ”
A performance -focused vision
The evolution of Croesus products is intrinsically linked to this performance culture. The objective is to provide wealth management professionals with ever more integrated, simplified, efficient and future -oriented solutions.
“Our mission is to simplify and humanize wealth management,” recalls Mr. Fraser. To achieve this, we must offer more integrated solutions than what exists on the market. This involves strategic investments and partnerships, in order to develop easy -to -use solutions, to deploy, and which provide significant added value for our users. ”
This vision results in increased listening to user needs, especially through the implementation of user advisory groups. The objective is to develop features and products that have significant impacts on the performance of their daily activities.
“The idea is not only to meet requests, but to anticipate future needs and to incubate innovative solutions that will shape the experience of the wealth management of tomorrow,” says Fraser.
“We want to be more than technological partners, we want to be business partners,” he said. “We want to understand the reality of our customers. This is why I personally get involved in several discussions with customers and we approach very strategic aspects. ”
The predictability of product deliveries is also a priority for Croesus, in order to allow its customers to better plan their operational and business activities. “The objective is to be more foreseeable on what will be delivered, so that our customers can anticipate and integrate these developments into their operations effectively,” he said.
“The market can expect to see an acceleration in the coming quarters from Croesus,” concludes Mr. Fraser.
