Pixel 10: Google makes fun of Apple’s delay in artificial intelligence

The spot, broadcast on Google’s YouTube channel, calls on the song “The Next Episode”, by Dr. Consequently, Dre & Snoop Dogg. Furthermore, While a voiceover attacks Apple. In addition, “If you buy a new phone for a feature that is coming soon. Furthermore, But, which has to “arrive soon” for a whole year. Moreover, You could change your definition of soon. Therefore, Or you can simply … For example, change your phone.“

The message is clear. Google refers to Apple Intelligencethe suite of Apple AI tools highly highlighted in the iphone 16 marketing campaigns. Except that at a few weeks before the announcement of the iPhone 17, Apple Intelligence is always a disappointment. The tools available are basic, and are not innovative. And above all. we are far from the promise made by Apple, in particular with regard to the new version pixel 10: google makes fun of Siri, who was finally pushed back to 2026.

“We had something that worked. but then, when you go off the beaten track – and we know that with Siri, the terrain is very open – we wanted it to be really, really reliable. And we have not been able to achieve this reliability in time“. Explained Craig Federighi, Vice-President of Apple software engineering, in an interview granted last June.

But, whatever the reason, Google’s advertising spot tells the truth. Apple’s announcements are still waiting. while the Mountain View firm already offers a solid AI (Gemini), light years from what is available today on iPhone.

Will this front attack be sufficient to make the Pixel 10 range a success? It will take a few more weeks to find out. The official announcement of Pixel 10 will take place on August 20. While the iPhone 17 and its variations are expected pixel 10: google makes fun for early September.