Sakina M’Sa, French pioneer in sustainable fashion, reveals this weekend its M/SA label

Three years of work will materialize at the Tiles of the Temple this Sunday, June 29 for creator Sakina M’Sa. One of the pioneers of eco -responsible fashion signs his return on Podiums With the M/SA label (Makers of Sustainable Aesthetics). On the program: a mixed luxury and upcycled luxury ready-to-wear, with which she hopes to conquer multi-brand and other potential customers invited to the parade.

The Franco-Comorian designer will present the spring-summer 2026 collection of her new brand. Entitled “The Pure”, this first collection is part of the sustainable approach that Sakina M’Sa carried out throughout her career. Thus, 80% of the materials used in this collection come from dormant stocks of luxury houses, unsold clothes sold by brands that cannot destroy them or by European sorting centers. And it is the employees of a professional integration workshop who take care of the making of parts, within the Berlier Manufacture, in the 13th arrondissement of Paris.

But what matters today to Sakina M’Sa goes beyond sustainability: for the designer, it is an aesthetic challenge. She explains: “I am one of the pioneers of sustainable fashion in France. But above all, I did a fashion school. What interests me is the desirability of a product. It is obviously how he will live, all that is behind, but all that, in reality, is almost not the most important because it becomes normal.”

“Scalable” collections

Behind this emerging label, the designer passes sustainable fashion and large -scale upcycling, being able to meet the demand of her future distributors. This capacity is a novelty in its production process. First at the head of her eponymous brand, she parades to Fashion Week between 2001 and 2012, supported by the Federation of haute couture and fashion and its president of the time, Didier Grumbach. In 2013, upset by the Rana Plaza disaster, she went to Bangladesh, where the gap between her vision of fashion and the reality of local textile workers strikes her. His ecological claims are inconceivable For these workers who must absolutely work whatever their working conditions.

Upon her return to France, she made the decision to put herself back from creation, and put an end to her collections and his parades. The designer produces only one t-shirt and one sweatshirt per year, two pieces that best embody our century, according to her, and affixes political messages. Its eponymous brand Sakina M’Sa was taken up in 2015, and the designer gradually resumes from the service to creation. It is again caught up in the game of collaborations and produced lasting collections with Monoprix and La Redoute in 2022.

Link beauty to social

The Sakina M’Sa brand leaves room for the luxury label M/SA today, because the designer has finished observing the world. “What will happen on Sunday is a bit of a conclusion that I had two or three years ago, where I told myself that in fact, you have to show. I don’t want to be a lessons. I think the best talent when you are an expert is to know how to put your hands in the dough and be a little operational,” she explains.

Beyond its sourcing and lasting production, the M/SA brand is the means for Sakina M’Sa to continue in its quest for the beautiful at the service of the social. Arriving in Bagnolet (east of Paris) at 19, the designer has always actively worked socially. With her project “Take off the label”, the stylist accompanied many young people from the department of Seine-Saint-Denis using Ateliers de Autyclage, which she pursues after her integration into the calendar in creators. “These workshops showed how clothing can be a subject of insertion, of remobilization on the esteem of his life, on self -esteem. One of the projects led us in 2007 to the Petit Palais with The fabric of heroinesan exhibition showing everything I had done with these young people, ”she says.

The language of sewing

The energetic entrepreneur continues: “What always interested me was to link beauty to the social, because these people were worth it. I was keen on when I got out of my city, when I had no fashion code and I did not know anyone. I arrived in Paris with nothing, like many people, but I found that I deserved to have great things.” A second commitment which earned him a large media coverage is his involvement of a decade to the female prison of Fleury-Mérogis. In 2012, she paraded incarcerated women after one of them told her that she dreamed of being a model.

With her M/SA label, the designer continues in this approach of inclusion and integration of people with a difficult journey. In the Space of the Berlier Manufacture, workshop employees are activated among the pieces of fabric, wires and tools. Because if there is something that manages to operate this team at different horizons, it is expertise. Sakina M’Sa confirms it: “Some first-time arrivals do not speak French well but they know how to sew well, because they have been super mechanics, super editors in their country … We know that sewing is a language! We create employment, and that allows us to create beauty, but also human value.”