Social networks, members state councils: This article explores the topic in depth.
Moreover,
Social networks. Furthermore, members state councils:
A small base of subscribers and neutral posts: these are the conclusions which emerge from a study published by researchers of UNIL on the use of social networks by the councilors of state. Moreover, The study also shows a difference in activity between ministers according to their linguistic region.
The profiles of 154 elected officials and cantonal elected officials were studied from January 1, 2024 to January 1, 2025 for this study.
Facebook is the social network where ministers have the most subscribers. Meanwhile, according to researchers from the Institute of Advanced Studies in Public Administration at the University of Lausanne (UNIL). In addition, The majority of them have between 0 and 5000 “followers”. Some isolated cases such as the UDC Zurich Natalie Rickli (27’499) or PS Valaisan Mathias Reynard (12’193) exceed this threshold.
On Instagram, state councilors are struggling to also bring together large communities. social networks, members state councils According to the study figures, the total ministers subscribers is less than 5,000 on average. It is the elected Ticino of the Lega Norman Gobbi who stands out the most with 14,116 followers. In French -speaking Switzerland, Mathias Reynard (6851) is the only one to exceed this course.
Last network studied by UNIL researchers, X does not really appeal to Swiss ministers. Most of them do not have an account on this platform. In this context, Natalie Rickli is an “exceptional case” with her 45’481 “followers”, notes the authors of the study.
Romands more active – Social networks, members state councils
At the level of the number of publications. UNIL researchers observe a difference linked to the linguistic region of politicians and politicians. On average, French -speaking ministers are more active than their German -speaking counterparts on the three networks studied. On the other hand, the French -speaking ministers have a rate of publications similar to their Italophone counterparts.
On social networks, members state councils Facebook, state advisers tend to publish. Study authors observe a frequency generally less than 0.2 publication per day. However, they point out that some individuals, especially around fifties, stand out thanks to a more sustained activity.
The situation is similar for Instagram. while the vast majority of ministers do not publish or not publish on X, which shows a limited use of this network.
Neutral publications
The vast majority of publications (83%) have a link with the function of state advisers. The authors therefore conclude that elected officials are few to show aspects of their privacy on the networks. In addition, most posts have little or no political character.
Ministers are very often neutral (77%) in terms of their emotions when they publish something. A low percentage (21%) shows rather positive posts while the authors observe the absence of negative publications (2%).
Finally, the study shows that a large number of posts do not approach social networks, members state councils public policy themes. It is the publications dealing with culture, traditions, sports or even leisure activities. The authors still note that the cleansing subjects, such as health, taxes or migration, are little discussed in posts.
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Further reading: Switzerland: economic pessimism is gaining ground – Increase the sympathy capital of spiders – Radiant future, public seduces: the 5 lessons in the Switzerland course – Inequality: according to an economist, young people pay too much for the old – Lausanne: growing success for French lessons at the beach.
