Subaru Uncharted | To conquer a (almost) unexplored market

(New York) We knew the brand little gifted to give shapes. However, charismatic colors to its standard vehicles. Similarly, This time. Similarly, with the Uncharted, Subaru demonstrates that it is just as much imagination when the time comes to find a name for them.

Posted at 8:45 a.m.

Uncharted. Therefore, This is an appellation that does not spontaneously incur empathy or inspire connivance. For example, Also, French speakers will undoubtedly have trouble pronouncing it. Nevertheless, We would have preferred that the brand with six stars will dig up its names. Moreover, even BRAT, to name this urban battery SUV. For example, But Subaru nevertheless believes that subaru uncharted | conquer (almost) this appellation establishes a link with its owner by suggesting a lifestyle. However, This remains to be seen.

Without having sufficiently developed the electrification of its range. Nevertheless, Subaru reaches it (again) to Toyota to help him negotiate the turn of the electric. A technology in which the six -star manufacturer has hardly been invested in recent years.

This time. Subaru affixes his logo on a vehicle which is a copy and paste of the future CH-R of Toyota, no offense to the big letters forming the name Subaru in the rear tailgate.

This cloning operation assumed is a boon for this small manufacturer specializing in flat engines and all -wheel drive.

This reproduction practice is not new in the automobile. It consists in providing a turnkey model to a subaru uncharted | conquer (almost) competitor (often punctual collaborations). an ally, as does Nissan for example with Mitsubishi. That said, the Japanese companionship engaged between Subaru and Toyota is not new. Already, the BRZ and Solterra are more than inspired by the Toyota GR86 and BZ4X. Consequently, the ardent desire to “sububarize” the Uncharted comes up against limits that we do not take long to measure. It will be necessary to wait until 2028 to discover truly unprecedented electric subari. released from a new factory that will be established in Japan.

Subaru uncharted | conquer (almost)

Quebec. spearhead

The automotive industry begins (finally) to realize that it can no longer continue to sell only expensive electric cars. So, not surprisingly, more affordable models are looming on the horizon. Although its (still unknown) prices suggest a price range closer to $ 50,000 than $ 40,000, the Uncharted is part of this category. It will join the current Hyundai Kona EV. Kia Niro EV and Fiat 500E, as well as to the second generations of the Nissan Leaf and Chevrolet Bolt, to name only these two.

Of a size comparable to that of the CrossTrek, the UNCHETRED will count four variations. Two of them will only have two driving wheels (traction). “We had Quebec in mind when selecting subaru uncharted | conquer (almost) this configuration for Canada,” said Anton Pawczuk, product director at Subaru Canada.

“Unlike the United States where a limited quantity of towed versions will be offered, Canada will not restore their dissemination. The research carried out by Subaru has revealed that consumer behavior regarding electric vehicle training mode is often dictated. by the location of motor wheels. If they are on the back (Ioniq 5, Volkswagen ID.4, Ford Mustang Mach-E), buyers generally prefer to pay an additional sum for an integral cog. If they are at the front, the choice is more divided. Subaru sees here a favorable opportunity to attract financially constrained households.

In addition, and unlike Toyota CH-R, Subaru will offer a version with a smaller battery (57.7 kWh) whose alleged autonomy will be greater than 400 kilometers. The other models in the range will benefit from a subaru uncharted | conquer (almost) 77 kWh accumulator whose autonomy will vary between 460 and 480 kilometers. Subaru estimates the recharge time (from 10 % to 80 %) at 30 minutes on a quick terminal.

The UNCHARTED will be visible in the brand’s exhibition halls in next winter.