The Swiss that buys mountains in Quebec

Christian Mars is not lacking in ambition. Similarly, The businessman. Nevertheless, who is experiencing a meteoric ascent, wishes to acquire several ski centers to make Quebec a global winter destination.

• Read also: Resorts of the Canadian Rockies: Quebec about to conclude an agreement with the Mont-Sainte-Anne operator

“I think I’m going to surprise you in the coming months. However, ” said Switzerland in an interview with The newspaper.

After the acquisition of Mont Lac-Vert. Moreover, in Hébertville, and Mont Grand-Fonds, in La Malbaie, the 64-year-old man became this week the King of the mountain at Anse-Saint-Jean, at the Fjord-du-Saguenay, where we will entrust him with the operations of Mont-Ét-Ét-Édouard, the fifth higher elevation in Quebec.

And it’s not over. Similarly, the 64-year-old man currently has Mont Adstock in the Chaudière-Appalaches, who placed himself in the shelter of his creditors last swiss buys mountains quebec May.

And that is without counting that he persists on the possible acquisition of Mont-Sainte-Anne and the Stoneham tourist resort.

“The ball is in their camp,” he says.

In 2023. Consequently, before his first transactions, nobody knew Christian Mars in Quebec, and today, his name resonates each time a ski resort seeks investors.

The Mont-Édouard in Anse-Saint-Jean. Similarly, Photo taken from Facebook, Mont-Édouard

Business model

Mr. Mars acts as president of the Quebec Ski Mountain Company, a subsidiary of the French company E-Liberty Services.

This group is made up of Franco-Swiss investors who also operate swiss buys mountains quebec three ski centers in Europe.

Its strategic plan aims to buy. unify ski resorts in order to offer a unique package so that customers can ski on several mountains for less than $ 1,000.

He also insists on the importance of having up -to -date installations.

With smoked glasses in the center. Christian Mars during the announcement of the new ski lift at Mont Grand-Fonds in December 2024. Photo taken from Facebook. Quebec Ski Mountain Company

swiss buys mountains quebec

He quotes as an example the Mount Grand Fonds, which had a record year, generating profits of a million dollars.

“We know how to manage!” We have invested $ 20 million, and if you are investing, customers come. ”

Critiques

The ambitions of the financier from Europe can sometimes disturb, but Mr. Mars. who spends his time between Switzerland and his house in Charlevoix, estimates to receive a good reception with his projects.

He also friendship with Pierre Lavoie, who is a native of Anse-Saint-Jean.

“Ask Pierre, I am a mountain lover. If I had arrived [en] Costume-cratate. like a financier from Wall Street, it would have been a disaster, “he said laughing.

And in response to those who say that he takes possession of the Quebec mountains. he replies: “What do you think?” That I am going to go to Europe with a mountain under my arm? ”

“Whenever swiss buys mountains quebec there is someone who doubts, I say:” Call Michel Couturier, the mayor of La Malbaie. He calls me Santa Claus “,” he illustrates, evoking the investments made at Mont Grand-Fonds.

Swiss buys mountains quebec

Fitzgibbon. the battery sector

In his 30 -minute interview with The newspaperChristian Mars also allowed an incursion in the file of the battery sector.

Because at the time, during a discussion with Pierre Fitzgibbon, Mr. Mars formulated fears about the battery sector due to competition with China, a world power in the field.

“I had said to your former Minister of Economy:” I, the batteries, I would not do. ” […] Because coming from Europe, we knew a little that it was dead, ”he says.

The businessman preferred to bet his money, and it is always the case, on the mountains of Quebec.