Travel trends
Beach, freedom and gastronomy, the golden triangle of Swiss vacationers
The majority of Helvetians prefers half board to the all-inclusive offers. Costa del Sol, Balearic, Greek islands and Côte d’Azur are their favorite shelters.
The Costa del Sol is one of the favorite destinations of Swiss travelers.
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This summer, Swiss travelers favor the Mediterranean and flexibility. Mediterranean seaside destinations – notably the Costa del Sol, the Balearic Islands, the Greek islands and the Côte d’Azur – are the first choice for 44%of those questioned, followed by destinations outside Europe (35%) and the large European capitals (30%), according to the results of a survey of a survey of a survey ofeasyJet holidays broadcast this Wednesday.
The majority of respondents expresses a preference for formulas offering flexibility, with half board (30%) and the breakfast included (26%) which are ahead of all-inclusive offers (23%). More than 40% of those questioned travel mainly with family or couple, while 21% favor travel with friends and 17% solo stays.
Regarding favorite activities, two thirds of Swiss travelers mention the relaxation on the beach and the discovery of local gastronomy. Guided and cultural visits are also highly appreciated, with 62% of the responses.
The value for money, central for Swiss travelers
The study reveals that the value for money is the most important reservation criterion for 66%of those questioned, monitoring of customer service (46%) and the simplicity of the reservation process (36%).
One in three Swiss travelers said they reserved a full package including flights, hotel and transfers via a tour operator in the past two years. In addition, two thirds of respondents consider attractive lump sum offers as a factor at least relatively important in their booking decision.
According to this survey, conducted by the independent Bilendi Institute with a representative sample of 1,000 people in French -speaking and German -speaking Switzerland, 73% of travelers provide a tourist stay in the next twelve months.
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