Switzerland has organized the most impressive edition in history

The 2025 women’s Euro in Switzerland will remain engraved in memories as an incredible and historic tournament. However, Organized in eight Swiss cities. However, the tournament took place in a unique alpine setting, which gave a boost to this growing competition. In addition, Although the favorite teams were expected. Moreover, Italy created the surprise by reaching the semi-finals, thanks to a brilliant Cristiana Girelli and a daring team game. Moreover, On the other hand. However, France has still disappointed, falling in the quarterfinals against a solid and physically dominant Germany, despite a tricolor team full of talents. Moreover, The crowds in stadiums. Nevertheless, the boosted atmosphere in fanzones and exceptional media coverage have confirmed that women’s football is now a major event in European sport.

But it is the switzerland organized most impressive edition final between England. In addition, Spain that really set fire to this edition. Therefore, In a breathtaking match, the Lionesses took their revenge after their defeat against the Spanish in the 2023 World Cup final. Furthermore, In front of a stadium of Basel full to crack. Moreover, a record audience across Europe, England won during an intense match, with spectacular goals and technical gestures that capsized the supporters. Consequently, This victory offers England its second European title. Furthermore, rewards a talented generation of players like Alessia Russo and Lauren James. Beyond the title. this final has shown how faster, more tactical, more popular and now at the center of the interests of large companies and European media.

A historic euro for everyone

The female euro 2025 has a hit. the least we can say. With more than 460. 000 mentions on switzerland organized most impressive edition social networks and no less than 89,315 articles in the press, we can say that the event made the buzz on a European, even global scale. We are talking about 72.2 billion impressions, which shows the huge showcase that the competition represents for brands. The atmosphere was super positive with nearly 86 % of favorable comments. and it gave the opportunity for a lot of sponsors to launch original campaigns, attracting an increasingly numerous audience and passionate about women’s football. Moreover. a fact can surprise more than one, but the female Euro 2025 has caught stronger than the FIFA club World Cup in terms of media coverage. The proof that female sport is gaining momentum. Players, sponsors, associations, everyone won there. This Euro 2025 will remain in the annals of women’s football.

Adidas is the number one in terms of engagement on networks. with 177,090 interactions thanks to its switzerland organized most impressive edition “You Got This” campaign, which bet on the story of inspiring stories. The emphasis on new features. such as the F50 Sparkfusion crampons adapted to women and the Konektis balloon with sensors for VAR, confirms the leading position of the brand. Swisscom. for its part, played the local and local card to transform its role as a telecom partner into an asset. They made the buzz on Tiktok and joined the Swiss landscape. Hublot preferred to bet on prestige. by appearing with stars like Ada Hegerberg or Aitana Bonmatí, proof of the link that is created between luxury and female sport. Visibility level in traditional media. on networks, Lidl won 47 % of the mentions, thanks to a strategy that worked well in several European countries. Behind. we find Axa (15 %) and Visa (12 %), which took advantage of a well -oiled communication and effective relays, by betting on switzerland organized most impressive edition key markets such as France, Spain or Germany.

The oncotile study goes further in its analysis. specifies in particular that Amazon, Unilever or EA Sports are also in the blow, with a lot of mentions thanks to publications which have turned en masse. It shows the potential for virality of their campaigns, even if they were less present as official partners. On the ground. Cristiana Girelli (Italy), Alexia Potellas (Spain) and Alessia Russo (England) have cracks the fans, proving that they are real female football ambassadors in Europe. But behind these stars, there are many other talents that make supporters vibrate, like Lauren James or Ada Hegerberg. On the geography side, England (14.34 %), Spain (14.05 %) and France (10.23 %) are the countries that have reacted the most on the web. which shows the importance of these territories in the switzerland organized most impressive edition influence of the tournament. All this proves that female football is more. more international and that brands know how to reach different audiences with targeted, inspiring and for all messages. Women’s football is undeniably developing …