Result: Tesla, which had finished the year 2024 in 10th position of the most popular manufacturers with 21,182 cars sold in 12 months, only appears in 16th position with 5,913 models elapsed. 7,436 less than last year (-55.7 %).
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The fault undoubtedly the escapades of its leader Elon Musk, who aroused a wave of indignation including among the owners of Tesla, but also and above all because of the massive influx of new electric vehicles on the European market. Where Tesla was still in an almost monopolistic position a few years ago, the American giant is now undergoing Chinese competition.
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Tesla is not the only manufacturer to collapse
But if Tesla sees her sales figures collapse in Belgium, it is not the only manufacturer in difficulty. Volvo, for example, has seen its sales collapse by 40.91 % since the start of the year when this drop is 30.08 % for Land Rover according to FEBIAC figures. SEAT drops 40.37 %.
Some manufacturers perform
In the top 10 registrations since the start of the year, only three brands have increased: Dacia (+ 12.79 %), Renault (+ 16.62 %) and Peugeot (+ 23.4 %) compared to the first 7 months of 2024. In the first three places in the ranking, BMW, Volkswagen and Mercedes suffer from light, from the order of 5 %.
Auto lounge – Chinese manufacturer Xpeng has a flying car at the car show
Note that the most spectacular sales increases are to be put to the assets of Omoda and Xpeng. The two Chinese manufacturers, who arrived on the market only a few months ago, saw their respective sales increase by 6,400 % and 1,478 % between January and July. It must be said that they left very low and that all increase therefore takes, in percentages, impressive proportions. Omoda went from 3 sales from January to July 2024 to 195 over the same period in 2025. And Xpeng went from 47 models sold to 742 in the first seven months of the year.
