Less known than LG and Samsung giants, the manufacturer Loewe intends to stand out in the premium TV sector with its new Stellar 97.
Sometimes you have to know how to go against generalist brands to make a name for yourself on the television market. It is in any case the philosophy of the German brand Loewe, which designs design screens for customers at Budget (almost) without limits.
With its brand new Stellar 97 TV and 246 centimeters of diagonal, it also shows the extent of its ambitions and its will to compete with the best manufacturers in this area. But then, how does it stand out from competition and has a real chance to establish itself as A reference on the market ? A look at this slab which promises great spectacle.
Loewe, or the art of leaving the beaten track
The new “Stellar 97” model of this German brand relatively unknown to the general public is Far from “entering the boxes”. And for good reason: Loewe wanted to create a completely singular television, which is certainly based on A slab provided by LG Display But which stands out thanks to its finishes of a unique quality.
This involves in particular its massive aluminum frame And its border barely a millimeter thick, which notably earned it several distinctions such as the IF Design Award 2025 and the Red Dot Design Award. It is also interesting to note the work of Loewe to Camouflage the plastic and the connection Thanks to very clever caches.
Of course, it is possible to fix the Loewe Stellar 97 on the wall or to mount it on a foot, of which An adjustable motorized option at 15 ° and marketed at € 1,200. A price which already says a lot about the positioning of the brand and its will to touch an elitist clientele. But beyond its external appearance, this TV is also very strong in terms of technical characteristics.
4K OLED screen with factory calibration, 300 W audio system, room lighting: LOEWE takes out the full package
To be able to justify The excessive price of this TV (We will come back to it), Loewe had to take out the big game with a technical sheet that sends heavy. It first goes through Its OLED 4K slab and its factory calibration which offers colors and contrasts of very high precision, as well as a bright peak reaching the 1,100 CD/m2 according to the manufacturer. Gamers will also be able to console their console to one of the 2 HDMI 2.1 entries to play their favorite games in 4K up to 144 Hz and VRR (variable refreshment rate).
To accompany this beautiful image, the German brand has also integrated A 300 W audio system At the back of the screen to provide an excellent audio rendering, without necessarily having to connect speakers dedicated to home cinema. But the icing on the cake comes above all from The ambient lighting inspired by Philips Ambilight (Even if it is not dynamic), which allows it to project a wide range of colors against the wall.
But necessarily, all these high -end features have a price that may put off many customers, since the new Loewe Stellar 97 TV will be marketed at € 29,999 for its launch at the end of next July next. Or € 5,000 more than the LG OLED G5, its main competitor. Will the German manufacturer, less known than its Korean rival, are enough to convince buyers to take the plunge? We will probably know it soon enough.
