The company, in receivership since the fall, will be taken up by the businessman. The court dismissed the competing offer, supported in particular by Xavier Niel and Teddy Riner.
The Paris Economic Activities Tribunal (TAE) retained on Friday the offer brought by the Franco-Swiss entrepreneur Dan Mamane to take over the equipment supplier in difficulty, the sports rooster, faced with a consortium supported by the businessman Xavier Niel and the judoka Teddy Riner. Le Coq Sportif – which equipped the French delegation at the Paris Olympic Games last summer and had 359 employees at the end of 2024, including 310 in France – was placed in receivership last November. According to the decision consulted, the court indicates “Stop the recovery plan presented by the judicial administrators and based on Dan Mamane’s project”.
This project provides in particular “New contributions at the group level up to 70 million euros” as well as“A social restructuring which would allow the maintenance of 201 posts by implementing between 89 and 94 posts of posts, including 81 to 86 CDI after creation of 14 new positions”according to judgment.
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Two offers in the running
Two offers were in the running for the resumption of the equipment supplier: faced with the project led by Dan Mamane, in particular known for having bought and then sold Conforama Switzerland, the second offer emanated from a consortium bringing together the French billionaire Xavier Niel, the Judoka Teri Teddy Riner, the investment company Neopar, the American group Iconix (Lee Cooper, Umbro) as well as the current house of the Sports rooster, Marc-Henri Beausire, and the Camuset family, founder of the brand.
At the end of June, the consortium lawyers had affirmed in a five -page letter dated June 26 and addressed to the president of the court as well as to the prosecutor of the Republic of Paris, that their recovery plan had been “Deliberately hampered, weakened, then ousted de facto the examination process” and was the subject of a “Methodical obstruction of judicial administrators”.
August Debouzy therefore asked for “reopening of debates”, believing that “The plan presented by the consortium was not excluded because of its economic or legal characteristics, but because the judicial administrators, from the first weeks of the procedure, decided to make the plan supported by Mr. Mamane their own plan”.
According to its recovery project made public in May, the consortium was increased to 51% by the investment company Neopar, specialist in “Business reversal” and owned by the breast family; At 26.5% by investors, while the American group Iconix occurs up to 22.5%. The consortium had indicated that it intended to bring a total of 60 million euros, which would be “Immediately injected” in the company.
