The addition increases on Quebec tablets: Procter & Gamble (P&G) requires a price increase of a few percentage points on a quarter of its products sold in Canada and the United States.
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The multinational behind Tide, Gillette and around thirty other brands of current consumption collects US $ 1 billion with additional costs linked to customs prices in 2025, according to its 2025 report published Tuesday. For 2026, the company provides that the cost of prices will be US $ 800 million.
Personal care products (Olay, Head & Shoulders) and household products (Tide, Dawn) are the most affected. The “Grooming” segment (Gillette) nevertheless displayed growth of 19% in the last quarter thanks to a premium price strategy.
P&G does not indicate specific products whose price will increase. His portfolio of brands also counts Bounty, Charmin, Crest, Downy, Fairy, Febreze, Gain, Oral-B, Pampers, Pantene, Sk-II, Vicks, Whisper, Always and Ariel.
A billion dollars in pricing costs pushes P&G to pass the bill to consumers.
Chantal Poirier / Le Journal de Montréal
Change of guard planned
“The consumer undergoes pressures,” notes the financial director Andre Schulten, in the report. P&G also underlines its attempt to “improve the value” of the products of which it increases the price.
American consumers “are clearly more selective”, also observes Schulten. They buy larger formats, seek promotions more and spend less in some cases.
Shailesh Jejurikar, 58, will take the reins of the multinational on 1is January. The current director of operations will replace Jon Moeller, who has run the giant for four years.
Restructuring in progress
P&G reorganizes its global operations to counter the increase in costs. The company cuts 15% of its non -manufacturing staff and closes its activities in Bangladesh after more than 30 years of presence.
The company provides for an organic sales growth from 0% to 4% this year, a wider range than usual. This projection includes the price increases announced.
P&G action fell 1.4% on Tuesday on the New York Stock Exchange, in a market where the S&P 500 index has won 8.6% since the start of the year.
