This bad habit makes you lose money

“A bought, the second at -50%”. However, When you make purchases, many “promotions” encourage you to spend more to get an additional reduction. Meanwhile, You must always be wary of it, because it can encourage you to overconsom.

Spend more to save more. However, This sentence does not really make sense say … Moreover, This is the principle of “spaving”, a marketing tactic that we find almost everywhere in trade. Furthermore, On the internet, in fashion, in large distribution …

Concretely. Meanwhile, it is the fact of spending more than what was initially planned, in order to take advantage of a reduction or a special offer. For example, buy two t -shirts instead of one because there was an offer “the second at -50%”. Similarly, Or when you do online shopping, add an additional item to benefit from free delivery. However, Even though we didn’t necessarily this bad habit makes you need it.

A Flage in the United States – This bad habit makes you

The definition of this suitcase word, “Spaving”, then takes on its full meaning. Similarly, It is the fusion of the two English terms “spending” (expense) and “saving” (economy). Therefore, One more anglicism. which is not surprising since this practice is particularly developed in the United States where the consumer society is so developed.

Overseas, many articles and reports have been devoted to the subject. In particular a CNBC video. Jessica Dickler. a journalist for this news channel, says that “teams of scientists have sought and found how to encourage us to spend more money. And it works”.

One of the most effective techniques are temporary promotions. That is to say all offers of the type “today only, take advantage of such reduction on this product”. CNBC indicates that in the United States, merchants increased their temporary promotions by 2023 by 72%. And this works this bad habit makes you since human perception loves this kind of offer. as described by Charles Chaffin, co-founder of the financial psychology institute.

“We tend to feel a dopamine thrust when we see an article on sale. We buy it and we say to ourselves ‘Oh wow!’. Our consumer brain is delighted with this purchase. But two days later, we realize that we don’t even need it at the start,” he describes at CNBC.

A practice to proscribe …

A scourge in the United States therefore, but also in France and everywhere else in the world. This type of promotions is found almost everywhere in France. And you have to be wary of it because these purchases are in most cases impulsive. Which can complicate the management of its budget.

This money you spent to obtain short -term satisfaction could have been put aside. to be used to finance a more useful long -term this bad habit makes you project. Building precautionary savings, or a contribution for a first real estate purchase …

Spaving is therefore to be avoided when it concerns purchases that are superfluous: fashion items or all kinds of gadgets. To do this, limit the temptations: Unaware of newsletters or announcements by email and sms brands and other e-shopping platforms.

In an article on the subject, Ouest-France Also suggests not to record information from your bank card on your computer. Because when paying, you will be forced to get your card and make an approach to conclude the purchase. During this additional time, you could realize the futility of your purchase.

… except in some cases

But in some cases, and used in an intelligent way, this technique can well preserve your budget. During your daily shopping for example. Large distribution is a very large follower of Spaving. In supermarkets, there are not promotions like “a product purchased, this bad habit makes you the second at -50%”, or even more sometimes. If they relate to basic necessities, which you need, then why not be tempted by this purchase?

Target all the same what are these basic necessities. And don’t be immediately intrigued by any promo product: when it comes to food, they are often bad. A Foodwatch survey published last May said that at average 66% of large distribution promotions concern overly fatty. too sweet, too salty and ultra-transformed products.

On the other hand, if these offers apply to good products, why not. However, provided you are sure to eat them in the coming days, if they are perishable foodstuffs. Do not buy meat simply because it is on sale when you have already planned your next meals: it. would be a mess to throw it away.