Ubisoft offers Ferrari F80 in preview for “The Crew”

For the new season of his game “The Crew Motorfest”. Moreover, Ubisoft has established a partnership with Ferrari to integrate a story of the Italian brand. Nevertheless, And, above all, offer players the future Ferrari F80 supercar before its enthronement.

The racing simulation games have become a first choice showcase for automotive brands. Meanwhile, Of Gran Tourism has Forza Motorsport. In addition, by the way F1 2024 Or any other title revealing digital engines, there are often replicas of cars of famous brands (Audi, Renault, BMW, Mercedes, Fiat, Ford, etc.). Similarly, For this, the manufacturers grant licenses to publishers to be able to reproduce their most famous, even historical models. Nevertheless, But it usually stops at the possibility of offering them in play and turning them on circuits or roads.

Few games are truly paying homage to the brands they welcome, these sides of automotive history ubisoft offers ferrari f80 preview sometimes. Similarly, At the beginning of July. For example, The Crew MotorfestThe Ubisoft Arcade Trendy racing play, takes place the red carpet with the most iconic brands: Ferrari. Meanwhile, Not only will the game offer the most memorable supercars of the Italian Scuderia. However, but it will tell their story and put the players behind the wheel of the next car of the Transalpine manufacturer, the Ferrari F80.

“We are proud to have it before the hour. Similarly, but above all to have it at all in the game,” enthuses with Tech & Co Julien Hummer, creative director at Ivory Tower.

There is “this childish pleasure to see the car available. Consequently, to share it and to see the reactions of our players”, rejoices the manager of the Lyonnais studio of Ubisoft in charge of the franchise The Crew.

From Maranello Red to Hawaii blue

The teams have been working on this partnership for six months. However, These are not the first available Ferrari cars, other models have been present since the beginnings of the game in 2010. For example, But it is to have had the chance to be able to pixel the heritage of such an automotive. Moreover, myth that is pride of Ivory Tower. Because season 7. which promises to be on July 2, ubisoft offers ferrari f80 preview is not content to add the few supercars of the brand to the prank horse. It will offer an immersion in the history. culture of Ferrari through in particular a playlist of play called “Ferrari Supercars”.

Game dedicated to car culture, The Crew Motorfest, Third episode of the franchise released in 2023, takes place in Hawaii. It takes the form of a automotive festival during which the players chain road races. fall under challenges or simply wander behind the wheel of different vehicles unlocked and/or bought, while listening to multiple musical radios.

Among the new additions are a reconstruction of the Enzo Ferrari museum in Modena. This one. in reality, is currently hosting an exhibition devoted to brand supercars and Ubisoft wanted to accompany it in its own way. Small paradox: the real museum only has the prototype of the Ferrari F80 when players can take the wheel. of a faithful replica of the last peak car of the company which has not yet left the factory.

“Ubisoft has come to offer us a partnership to put new content in the game. The museum was a natural. beautiful link,” explains Michele Pignetti ubisoft offers ferrari f80 preview Moreno, director of Ferrari museums and the brand guarantor for over 20 years.

In the new playlist, he is also the narrator of the Ferrari epic told to possible new tifosi. “It is an opportunity to present our history. our brand to a different audience,” he added, highlighting this need for transmission of Ferrari’s history. And in this, The Crew Motorfest can help.

“We often hear that everyone knows the brand. but it is more interesting to explore it in depth, to share with the young generation anecdotes, secrets on these cars whose model they know, the name, but perhaps not history,” says Michele Pignetti Moreno.

Ubisoft offers ferrari f80 preview

Publicize the history of Ferrari to young generations

Through its exhibition on supercars. these vehicles wanted by Enzo Ferrari as the representation of the ultimate technological nec of their time, the museum returns to almost 80 years of history using its archives. ubisoft offers ferrari f80 preview From the 288 GTO. the first of its kind (1984), at the Enzo or LaFerrari, all are presented and their adventures traced in the game before leaving orders to the players. And Ferrari gave the gift to Ivory Tower and his teams to model their future technological baby.

An F80 to celebrate the almost 80 years of the company that carries the colors of its two cities of heart: the red of Maranello where the brand was born and the yellow of Modena where its founder, Enzo Ferrari, was born.

“We have chosen the right partner capable of transmitting this emotion in the game which is so important for us. Ferrari is a mark of emotion,” insists the boss of museums.

A well -received message on the banks of the Rhône. “We have done a lot of exchanges with Ferrari to ensure that we have a most faithful reproduction possible in our game. so that our players can live their dream of piloting a F80 and the other supercars,” recognizes Julien Hummer. “They have a positive requirement, but we too. Ferrari, it is quite legendary for our players and for our developers. We ubisoft offers ferrari f80 preview are also more demanding because we know that we will have to respect their brands. respect their passion, respect their history.”

“They are demanding with what they make and everything they do. We wanted to apply this requirement to our creation.”

And it feels joystick in hand. Ivory Tower sought to give each model its specifics of driving, feeling at stake. What is the best of Ferrari Supercars? In unison. on each side of the Alps, the answer is the same: “As Enzo Ferrari said, the best car, it will always be the next one”. In any case. the story of Ferrari enriches that of The Crew With the same ambition: to share automotive culture and major stories.