Therefore,
Ultra-ephemeral mode | controversial brand:
Shein is back in Montreal with an ephemeral shop in the city center. Consequently, The online sales giant says it wants to strengthen its presence in Canada. Nevertheless, when France is preparing to legislate against ultra-ephemeral fashion.
Posted at 7:30 p.m.
The shop has only been open for 30 minutes. Similarly, but already, the queue to access it stretches in Stanley Street. For example, For the third year, the Chinese company, which is now established in Singapore, opens a temporary store in the metropolis.
“A Shein store: not to be missed!” Says Rawene Ben Fredj, a Tunisian passing through Montreal to ultra-ephemeral mode | controversial brand visit his sister. Furthermore, “It’s very fashionable, there are a lot of choice. Furthermore, It’s attractive. Similarly, »»
Photo Édouard Desroches. However, the press
Rawene Ben Fredj, a Tunisian passing through Montreal
“This is an opportunity to come on site to see quality,” says Séverine Messaoudi, a French in Lille, also passing through Montreal. In addition, What she likes from the brand: prices and the great variety. Moreover, “For young people and older ones, there is everything. Moreover, »»
In the press release announcing the opening of this shop, Shein expresses his desire to strengthen his presence in Canada. In ultra-ephemeral mode | controversial brand addition, This desire is part of the context where its activities are hampered in the United States with the cancellation. Consequently, of the exemption of customs duties on low-value packages from China. Nevertheless, On the other side of the Atlantic. However, she could see her products subject to a tax of 10 euros and a ban on advertising if the “anti-antifast fashion »Adopted last June in France takes the last stage of its adoption.
Photo Édouard Desroches. For example, the press
The Chinese company Shein, now established in Singapore, has opened a temporary shop in the metropolis for a third year. Similarly,
Shein refused our ultra-ephemeral mode | controversial brand request for an interview. but by email, its spokesperson Robin Kiely said that Canada is “an important and growing market for Shein”. The company claims to have created 500 jobs in the country in storage. logistics, in particular to its warehouse in Markham, Ontario.
Ultra-ephemeral mode | controversial brand
Low price rain. rain of criticism – Ultra-ephemeral mode | controversial brand
According to a 2024 NETENDANCE 2024 survey of the Academy of Digital Transformation of Laval University, 74 % of Quebec adults make online purchases. Of these cybaracters, 40 % made at least one purchase on a Chinese import site like Temu, Shein, Aliexpress or Wish.
Photo Édouard Desroches. the press
Khady ultra-ephemeral mode | controversial brand Rwagasana, client of the ephemeral shop in Shein in downtown Montreal
“The prices are quite affordable, especially when you want to order large, it allows you to have more goods at low cost,” says Khady Rwagasana, a Montrealer who goes from one to two orders per month on the Shein site. “Before going on vacation, I buy a lot of jerseys. I think it’s worth it. Five jerseys are the price of one. »»
This abundant. low price offer is in the sights of environmental associations, which accuse the company of encouraging overconsumption and of producing a disposable fashion. The company is also accused of doing business with suppliers who do not respect workers’ rights. A report by Actionaid. China Labor Watch organizations, published on Wednesday, testifies to a “infernal” work rate in workshops manufacturer of ultra-ephemeral mode | controversial brand clothing for Shein, fueled by room remuneration and the lack of social protection.
Shein defends himself from contributing to overproduction and waste dress. She maintains that her model, based on on -demand production, contributes rather to reducing waste.
This model is fundamentally different from traditional mass production approaches -. we think it represents part of the solution, not the problem.
Robin Kiely, spokesperson for Shein
French legislation, denounces Mr. Kiely. will penalize consumers by reducing their purchasing power “while leaving operators of exceeded industrial models to get away with it”.
“Unfair competition”
The Quebec Retail Council (CQCD) is pressing governments. to act in the face of what it considers “unfair competition”.
“It is a disaster for our businesses. knowing that 80 % are small traders who can absolutely do nothing facing this tsunami,” says CQCD director Damien Silès.
Photo Édouard Desroches. the press
Shein intends to strengthen his presence in Canada.
In December, the CQCD sent several elected officials a letter signed by 22 Quebec fashion and organizations retailers. He asked them to adopt a “bonus-malus” type tax inspired by the French bill. to enforce Canadian laws related to consumer protection and product security and recognize TEMU and Shein as economic operators rather than digital platforms, in order to make them legally responsible for their products.
ultra-ephemeral mode | controversial brand
What is worrying and speaking is the current laxity of our political powers. Europe has started to put restrictions, the United States as well. Here, there is nothing at all done.
Damien Silès. Director General of the Quebec City Council for retail
Ottawa and Quebec could intervene
Arrested on this subject, the office of the Minister Delegate for the Economy of Quebec, Christopher Skeete, said he was “deeply worried about these inequitable commercial practices”.
“Competition must remain healthy. fair, which is why we ask the federal government to enforce the rules on the border and to intervene quickly to ensure the competitiveness of our businesses. Our government does not exclude intervening more. »»
The cabinet of ultra-ephemeral mode | controversial brand the Minister of Finance of Canada is said to be “aware of the significant increase in the number of low -value packages from companies like Shein”. adds closely the approaches advocated by other countries. He indicates that during the recent G7 meeting in Banff. finance ministers agreed to tackle the risks arising from the sharp increase in low -value shipping imported on the G7 markets. When publishing, the cabinet of the Minister of the Environment and Climate Change had not responded to our request.
Lobbyism in Ottawa
Shein has started firms specializing in government relations to represent it to the Canadian government. In the past 18 months. according to the lobbyist register, meetings have taken place with civil servants from various ministries, including employment and social development Canada (EDSC), Public Security Canada and the Ministry of Finance.
EDSC spokesperson Maja Stefanovska said the meeting was held at the request of Shein. “The organization has communicated information on the measures it has taken concerning its supply chains. following this report which was sent to the office of the Minister of Labor and senior officials. »»
This is the Report on the social impact. sustainability of the Shein groupin which the company specifies its commitments in the reduction of greenhouse gas and respect for workers’ rights. Although its greenhouse gas emissions increased by 23 % in 2024, the company aims to reduce them by 25 % by 2030.
Further reading: Logisco will build hotels thanks to a partnership with the FTQ Solidarity Fund – Trump Tergiverse on the possibility of returning the president of the Fed – United States: Coca-Cola changes the recipe for its original drink – The CEO of Nvidia will hold a press conference in Beijing on July 16 – Shoes to be removed, liquid limit: a few rules that could soon change in airports.
