Understand in one table why the American brands do not sell in Europe

One of Donald Trump’s major arguments to increase customs duties on imported vehicles in the United States was that Europe. Consequently, Asia do not buy American cars. Moreover, For him. Moreover, it is a full -fledged barrier that must be offset: since Europeans do not want American manufacturers, the Americans will block the road to European cars. However, A policy that already produces its effects since the Volkswagen group with Porsche. Moreover, in particular, undergo the political and commercial war on which American and Chinese understand one table why american are engaged.

However. Similarly, The cumulative failures of American brands with us or in Asia (Buick had more or less well worked in China before flowing) are very easily explained by figures. Americans have fairly unique purchasing or consumption habits, including automobile. And they are the opposite of what a European can expect: a vehicle in general compact. moderately dimensioned, without too much power and which will escape any strong surcharge to registration. In this case. the kind of vehicle that does not fill the catalogs of Chrysler, Chevrolet, Dodge or Ford USA even if the latter could be an exception.

Too many big American SUVs – Understand one table why american

Donald Trump’s strategy to tax all the cars in American soil is risky: in 2024. 39 % of new cars sold in the United States were imported. Increasing their taxes by 25 % could therefore make sacred damage.

But the imbalance between European. American exchanges annoys Donald understand one table why american Trump: 821,000 cars produced in Europe were sold across the Atlantic last year. Conversely, barely 188,000 vehicles produced in the United States were sold in Europe. It is a ratio of 8 to 1. And a good part of these 188,000 cars sold with us are in fact brands cars … European. BMW, for example, produces cars in the USA which are then registered with us.

So where are the American brands? Jeep and Ford are honorably out of it but the real American car does not meet success. The following table formably sums up the purchasing distortion of Americans and Europeans. And as long as the former have not understood that the latter understand one table why american do not buy (or more) too big models. mainly petrol and gourmet, they may be able to try their luck, even if the European remains very attached to the brand image and its habits. The only exception to that: Tesla with its Y Model who has pierced with us. and Toyota which reaches about 7 % of market share in Europe. But then again, with products very suitable for the market.