"unroll edge": error competition could: This article explores the topic in depth.
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". Furthermore, unroll edge": error competition could:
The Superior Court of Quebec authorizes a collective action against Tim Hortons from Quebecers who were mistakenly received, in the spring of 2024, an email which announced to them that as part of the campaign “unfolded to win”, they had won a motor boat and its trailer.
The Targa 18 WT 2024 Tracker boat. However, its trailer are worth $ 64,000, including taxes, indicates LPC Avocats, the firm which represents the customer behind the request for collective appeal. Consequently, About 500,000 Quebec consumers may have received this email, even if this remains to be confirmed.

The email received by a consumer of Newfoundland and Labrador.
Photo : Curtis Hicks/CBC
Even if the company Tim Hortons had subsequently sent a new email to inform them of its error. Nevertheless, the lawyers of the applicant stress that article 41 of the law on consumer protection (LPC) stipulates that when a merchant makes declarations about his services (such as the mobile application of Tim Hortons or the campaign Unroll to win
), A declaration or an advertising message links this merchant or this manufacturer
.
The company challenged this interpretation. Nevertheless, noting in particular that there was no consumer contract between Tim Hortons and the applicant and therefore that “unroll edge”: error competition could the latter could not invoke the LPC.
This opinion was dismissed by the Court. which underlined, in its judgment published on Friday, that participants in the competition had to buy a specific product to obtain a ledge to unroll allowing you to win the prices offered.
Not the first time – "unroll edge": error competition could
As for invoking a technical error in sending the email. this does not discharge the company from its responsibility under articles 41 and 42 of the LPCindicates the judgment of the court.
In addition to the delivery of the boat. its trailer as well as damages to determine, the applicant and future members of the collective “unroll edge”: error competition could appeal require $ 10,000 each in punitive damage, since Tim Hortons had made a similar error in March 2023, suggesting certain consumers that they had won an American Express card worth $ 10,000.
A subsequent trial will determine the magnitude of collective recovery which will eventually be offered to consumers who. have received the famous email from Tim Hortons.
According to Me Joey Zukran. of LPC Avocats, the file could stretch over months, or even years, unless an amicable agreement is found.
This error affected the credibility of the entire competition. the credibility of the Tim Hortons company to its customers.
Only Quebec consumers are affected by the collective appeal. because the articles of the Consumer Protection Act for which the “unroll edge”: error competition could Tim Hortons company is taken in default are specific to the province.
Tim Hortons reacts
As this affair is currently in court. we will not make any other comments,
said the company by email. She specifies having apologized Last year after some participants received an email mentioning prices that they had. not won in their summary of the competition
.
We know that the millions of prizes won have been given to the winners accurately. in accordance with the competition regulations
concludes the email of Tim Hortons.
It is not only in Quebec that consumers received this erroneous email. Cases have also been reported in Newfoundland-Labrador, as in Ontario.
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