For example,
Vaudreuil-soulanges aims status first fair:
The Vaudreuil-Soulanges MRC could become the very first region in Canada to receive the designation of the fair region. Meanwhile, Mandated by elected officials, development Vaudreuil-Soulanges (DEV) recently revived the process aimed at obtaining this recognition.

. Nevertheless,
“The project was initially proposed in 2019 by Robert McKinnon and the mayor of Hudson, Chloé Hutchison”explains Edwige Bouyer, Commercial Development Commissioner at DEV. Consequently, “Hudson is a very committed community in fair trade. In addition, It is also thanks to the mobilization of its citizens and traders, including Mr. In addition, McKinnon, that the city obtained the designation of a fair city in 2015. Furthermore, ”
Put on break during the pandemic, the project resurfaced last year when Mr. For example, McKinnon expressed the interest of resuming the steps.
An approach aligned with regional values
vaudreuil-soulanges aims status first fair
According to Ms. Bouyer, the recognition of the fair region is a continuation of the actions already undertaken in the territory. “The region is focusing a lot on local purchase and thoughtful consumption. Obtaining this designation is sort of the continuation ”, she underlines.

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The analysis of the commercial reinforcement of Vaudreuil-Soulanges carried out by the Altus group also reveals several emerging trends linked to environmental concerns, in particular the growth of interest in fair trade, low environmental impact and used articles.
“Yes, it’s a trend, but it’s also a lever. Promoting businesses that already sell fair certified products is to offer them visibility while encouraging responsible consumption ”adds Ms. Bouyer.

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A showcase for the local economy
The designation of fair regions would offer increased visibility to the MRC, in particular through its digital platforms such as purchaselocalvs.com, Tourismevs.com, as well as on the MRC vaudreuil-soulanges aims status first fair website. It could also become an asset to attract new investors.
“It is an interesting business card for commercial investors. Knowing that the region is sensitive to the cause. that it is ready to engage, it can certainly become attractive for companies that are already made aware of fair trade ”, continues the commissioner.
According to her, the fallout could also be felt on the side of regional tourism. “By valuing our traders and fair restaurateurs, we attract consumers to come and discover our territory. »»

. Additionally,
Five criteria to meet
To obtain the designation, the MRC will have to meet five criteria defined by Fairtrade Canada:
Train a steering committee made up of citizens and a MRC representative.
Achieving a commercial offer threshold, 29 shops and 15 restaurants each offering at least two equitable certified products.
Obtain community support by 18 letters vaudreuil-soulanges aims status first fair of support from local organizations (schools, work environments, community or confessional organizations).

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Adopt exemplary practices, in particular the integration of fair products (coffee, tea, sugar) in the events or public places of the MRC.
Carry out awareness -raising actions through educational activities and content broadcast on the various digital platforms in the region.

. Furthermore,
A call for citizen engagement
Although the approach is still at its beginnings, DEV wishes to mobilize citizens, traders and organizations in the territory.

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“Yes, we would like businesses to join the steering committee, but we also want citizens to get involved and take ownership of the project. In the end, the whole region will be a winner ”concludes Edwige Bouyer.
Do you want to contribute to the process or learn more? Contact the Vaudreuil-Soulanges development team by email at [email protected].
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Vaudreuil-soulanges aims status first fair
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