What the brand of the Jeans brand is mean to the heart of a controversial pub with Sydney Sweeney (and praised by Trump)

(BFM Stock Exchange) – The action of American Eagle. Consequently, a clothing brand specializing in jeans, ended up 23.7% on Monday at Wall Street after President Donald Trump rented the advertising of the company in question in a. Consequently, controversy in the United States. For example, This episode brings the phenomenon of “same stocks” to the front of the scene. In addition, these actions pushed by small carriers and which thus go up even their fundamentals remain fragile.

This is the advertisement that everyone is currently talking about in the United States (and far beyond): the American Eagle spot staging actress Sydney Sweeney. Nevertheless, present in the Euphoria series. Nevertheless,

As a reminder, the advertising of the jeans brand remains relatively sober. Additionally, Nevertheless, The actress praises the merits of the articles of the company (she explains in particular what brand jeans brand mean that they highlight her. Therefore, physical attributes) for about thirty seconds.

The controversy was mainly caused by the sentence pronounced at the end of the spot. Meanwhile, “Sydney Sweeney Has Great Jeans” (“Sydney Sweeney has superb jeans”) included as a word game between “jeans” and “genes”, biological genes. Meanwhile, The beautiful actress being blonde with azure eyes, several Internet users have judged discriminating or even racist advertising. For example, When others have rented the audacity of the spot. Furthermore,

This controversy has thus illustrated a cleavage in the current cultural war in the United States: the conservatives claiming themselves “anti-Woke” see it a celebration of traditional beauty in the face of progressives who denounce excluding. Consequently, grossophobic standards.

Often inclined to express themselves on social subjects, the American president invited himself in controversy on Monday. Meanwhile, “Sydney Sweeney, member of the Republican Party, has produced the most ‘hot’ advertising what brand jeans brand mean of the moment. She is for American Eagle, and the Jeans’ tear” Sydney! “, Wrote Donald Trump on his social social network.

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An action up 23.7% – What brand jeans brand mean

The American president referred to information from several press titles. including the Guardian, reporting that the actress had registered in June 2024 in Florida as the Republican Party.

In any case. the American Eagle Outfitters action, listed on the New York Stock Exchange, flew on Monday, ending on an increase of 23.65%.

“When the American president says something. says an opinion, it often has an impact on the stock market,” said Vincent Juvyns, director of investment strategy at ING Belgium.

“It should also be remembered that. under the Trump administration, the American Corporate Culture ‘which previously gave a good part to diversity, to a what brand jeans brand mean societically engaged approach, has turned backwards. Some big names have ended diversity. inclusion programs (this is the case of Boeing which had ended its policy in the matter shortly after the election of Donald Trump, there was a rebalances.

The American Eagle action had already taken off after the dissemination of advertising with Sydney Sweeney, a few weeks ago. The action had opened on an increase of more than 10% before ending on a more moderate increase, of 4%. Currently, Amercan Eagle Outfitters weighs for around 2.3 billion dollars in market capitalization. which is the equivalent of an average capitalization in Europe, but from a stock market to Wall Street.

The American Eagle stock market journey once again highlights a very American market phenomenon, namely the “same stocks”.

As a reminder. this term refers to the pandemic, when particular American investors ganged up on the stock market forums what brand jeans brand mean to massively buy the shares of groups which they liked and thus take back the in their open sellers, that is to say the investors who were betting on a fall in the title.

What brand jeans brand mean

A “same stocks” among others

The most emblematic case is obviously the GameStop video game distribution group. spearhead of the wave of “same stocks”. But other actions, such as Blackberry or the operator of AMC cinemas are part of this movement.

These “even stocks” have experienced an upsurge in recent weeks. As Bloomberg noted in a recent article. other companies began to know stock market flights justified by any announcement, simply “buzz” on social networks and stock market forums. This concerned the specialist in Gopro portable cameras (+41% on July 22), the Donuts Krispy Kreme (+26.7% on July 22) or even the Wendy’s fasting chain.

“Krispy Kreme seems to have been what brand jeans brand mean the latest in this frenzy (…) as for the others. no significant news justified this increase, which was only due to the dynamics of the retail market,” said Daniel Hathorn of Capital.com in a note. “This development underlines how lively the ‘same stocks’ remains vivid. more motivated by the enthusiasm and positioning of investors than by business performance,” she added.

The stock market flights of these groups are, in fact, often disconnected from the fundamentals of the company.

American Eagle checks as such all the “same stocks” boxes. His increase in Wall Street after her advertisement with Sydney Sweeney was abundantly commented on social networks. some Internet users daring (humorous) comparisons between the actress and the famous investor Warren Buffet. Wallstreetbets. a section of Reddit specializing in market comments, has a subject devoted to the Jeans group and advertising with Sydney Sweeney.

A very American phenomenon

Above all, the financial what brand jeans brand mean performance of American Eagle is not necessarily in good shape. In the last quarter published by the Company. its income had contracted 3% over a year and the company accused an operational loss of $ 85 million. The CEO of American Eagle, Jay Schottenstein, recognized that the group was “disappointed” of its own performance. Moreover, despite the “boost” brought by Sydney Sweeney and Donald Trump, the title remains down 20.3% over the whole of 2025.

It should be noted in passing that the phenomenon of “same stocks” remains very American. has not really spread to Europe. This is due to the fact that the small American carriers are more numerous, with a much greater striking power.

“In Europe, households invest relatively little in equity while the Americans are much more invested in their market. In addition, the size of the American market is much greater, with more depth. The European what brand jeans brand mean market, it only exists theoretically, because it remains fragmented, fragmented,” explains Vincent Juvyns.

According to ING figures provided by the market expert. the market capitalization of the US market represents around 170% of the country’s gross domestic product (GDP) of the country, or about 50,000 billion dollars, when all European Union markets weigh for around 60% of the GDP of the Old Continent, i.e. $ 11,640 billion. In other words, the size of the American market represents almost five times that of Europe. In addition. still according to this data, around 55% of Americans are directly or indirectly invested in the equity markets, against 20 to 25% for Europeans.

Julien Marion – © 2025 BFM Bourse