Monday, August 4, 2025
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When social networks save shops in difficulty

Instagram restaurateurs or influencers and Tiktok are launching calls for help to support establishments in search of customers. A spotlight that has become for some essentials to get the head out of the water.

“It is a magnificent humanitarian momentum”confides, still moved, Stéphane Laguette, manager of the La Plancha du Fisherman restaurant, in Waves, in the Landes. Victim of a fire, his establishment was closed for several months, between 2020 and 2022. Three years later, this dark page was turned, but things get worse again: unable to find seasonal workers to help him during the high season, the man manages despite everything, during endless days. Worried about seeing him overwhelmed by work, “exhausted” et “alone”his daughter calls for help on Facebook: “Every day, he gets up at 5 am and sets down at 1 hour. […] He cannot hold like that indefinitely ”she writes.

These words, launched as a bottle in the sea, arouse an unexpected emotion, as well as a tidal wave of support

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skylar.dean
skylar.dean
Skylar fact-checks viral wellness crazes, rating each trend with a “spa-day or nay” thermometer.
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