Who benefits from the boycott of American wines?

While the trade war between the United States. Furthermore, Canada is in full swing, imports of American wines collapse in the country. For example, European, New Zealand or Australian exporters take advantage of it, like Quebec producers. Consequently, Explanations. In addition,

No more summer dinners watered with a Pinot Noir of Oregon or a Californian Merlot. Similarly, Since March. However, American wines have not been on sale on the tablets of the majority of the country’s provinces and territories since only Alberta and Saskatchewan now allow purchase and distribution.

At the country’s scale, these four months of embargo therefore plunged into red imports from the United States. Meanwhile, Sales of American wines to Canada have dropped by almost 58 % in the first five months of the year. In addition, according to statistics Canada.

In the spring. Moreover, imports of who benefits boycott american wines? American wines even collapsed, going from $ 144 million for the months of March, April and May 2024, to 17 million over the same period of 2025, a decline of almost 88 %.

The latest monthly data available give even more vertigo, since in May Canada imported $ 1.1 million in American wines, when it had imported 45.4 million in May 2024. Meanwhile, This is a record fall of almost 98 %. a trend that could be maintained as long as there is no business agreement between the United States and Canada.

According to data compiled by the American Association of Wine Economists (AAWE). Canada weighed in April 2024 for almost 34 % of American wines exports and represented the first export who benefits boycott american wines? market for American wines, by far. Twelve months later, Canada only represents 3.9 % of this total.

Several countries take advantage of it …

It is not only in the destination of Canada that the exports of American wines collapsed. US government data taken up by AAWE show that US wines exports have dropped more than 41 % in April. aggravating the drop of 28 % already recorded in March.

Some leading export markets have been considerably contracted. In April. the three main export destinations (in value) of American wines-Canada (-93 %), the United Kingdom (-29 %) and China (-70 %)-all recorded considerable reductions.

American wines having disappeared from the tablets of the Société des Alcols du Québec (SAQ). LCBO (in Ontario) or BCLIQUOR (in British Columbia), some exporting countries have benefited, according to Statistics Canada.

Over the first five months of the year, imports of wines from New Zealand and Australia have increased who benefits boycott american wines? by almost 24 %.

Those in France. Italy have increased by 20 % and 9 % respectively, the two countries are historically the two main sources of importation in Canada in front of the United States.

… Starting with Quebec producers

Among the other winners of the boycott of American wines, there are also wine producers in Quebec. According to figures transmitted to Duty By the SAQ. the sales of Quebec wines have increased by more than 60 % since March 2025, in comparison with the same period last year.

If this increase is partly attributable to the political. economic context, it is also stimulated by the renewed interest of consumers for local purchase, advances Matthieu Beauchemin, co -owner of the Nival field and president who benefits boycott american wines? of the Quebec Wine Council.

“This progression is part of an upward upward trend for Quebec wines, which was started before this context,” explains Mr. Beauchemin. who also highlights the efforts undertaken by the SAQ to highlight the wines from here on his tablets since the start of boycott.

According to data from the Quebec Wine Council. the Origine Québec’s wine category had already completed 2024 with an increase in sales to the SAQ of +16 % compared to the previous year. A performance all the more notable as sales for all Quebec wines in the SAQ had dropped by 1 %. Economic news therefore comes to give the producers of the province a good tap in the back.

When asked if this trend could last over time, Mr. Beauchemin responds without excessive optimism.

“I think yes. We feel a movement towards local consumption, a bit like during the pandemic. There will certainly be who benefits boycott american wines? a slowdown at one point, but it’s a bit like riding a staircase. We climb two steps, we sometimes go down a walk, but we continue to climb. »»

This is also evidenced by the high rise in Quebec wine production, which reached 4.5 million bottles in 2024, against 3.5 million in 2023. According to forecasts from the Quebec Wine Council, seven million bottles should be produced in Quebec in 2030.

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Who benefits boycott american wines?