For example,
Why could jam soon missed:
The presence of jam on the stalls could soon decrease in supermarkets. In addition, Several factors influence the availability of pots, arousing concern among consumers fond of this breakfast product.
TL; Dr – Why could jam soon missed
- Catastrophic fruit harvest in Europe.
- Price of upward jam in September.
- Less fruit, more sugar in the pots.
Blow for jam enthusiasts
France. In addition, country of morning tartine, could well see its rays of jam sparse at the start of the school year. For example, In question, a disastrous harvest red fruits across Europe, which turns the entire sector upside down. Consequently, On TF1infothe journalist Maud Descamps echoed a growing concern among professionals in the sector: “ The fruits that are. However, cultivated in France are intended for the fresh department. Consequently, It’s a question of calibration She explains, pointing to the shortage that threatens.
Historical harvests … in why could jam soon missed the wrong direction
The observation is clear: for forty years, European production had never known such a disappointment. Polish strawberries have seen their volume fall by half under the combined effect of frost and persistent rains. Same story on the side of Serbian raspberries. where drought – ” There was no rain for 40 days in a row – Leave the exsangues fields. As for the cherry cherry, it was so rare that it squarely threatens certain traditional recipes. Inevitably, these shortages may have direct repercussions on the consumers’ portfolio.
Notice to consumers: increase in prices. modified revenues
The concern is not feigned on the linear: ” The increase will take place in September “, War Maud Descamps. Currently displayed between € 1.20 and € 3.50, the pots could see their labels climb more; Everything will depend on the showdown between industrialists and supermarkets. According to Adrien MaryGeneral delegate of Fiac« why could jam soon missed The increases will depend on the negotiation between industrialists and large distribution ». Another possible drift: some brands could decrease the rate of fruit in favor of sugar or less noble ingredients.
Here is what to pay attention to when purchases:
- Read the label carefullythe actual percentage of fruit can fall.
- Beware of modified recipesoften synonymous with lower nutritional quality.
The origin of the fruits in question … and some solutions
To this is added a perfectible transparency concerning the origin of the ingredients. According to the association CLCV« The origin of 64% of the fruits is generally not mentioned on the pot ». To limit unpleasant surprises. favor a labeled jam “Origin France” or getting started in a home preparation becomes a serious alternative to this climate and commercial uncertainty. Until the weather is more lenient or the negotiations are subsided, we may have to reinvent our breakfasts …
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