Therefore,
Why manufacturer labu dolls explodes:
When adults adopt the “kiddy style”: “the phenomenon has become collective. assumed”
Figures that explode the meters
Halfweet, mid-attachment, the labu is the most famous member of the collection The Monstersimagined by Pop Mart, a Chinese group founded in 2010 by Wang Ning. These figurines generally came between 15 and 25 euros for the classic model, but certain collector versions can reach 100 euros. And in auctions, this exceeds six digits. Latest example, a unique model won at 130,000 euros in Beijing.
Originally thoughts like simple “pop culture” figurines. these creatures have become viral, to the point of finding themselves hung on the luxury bags of stars like Rihanna and even on the birthday cake of the 67 years of Madonna.
But the phenomenon is also a matter of figures. Tuesday evening. the company published its half -yearly results, and to say that the data is good would be an understatement: 13.9 billion in income, why manufacturer labu dolls explodes or 1.65 billion euros, up more than 200 % compared to last year. Labu sales alone jumped more than 1,200 % and already represent almost half of the turnover. The net profit has quadrupled. With an operating margin of 44 %. According to analysts, its profitability is now comparable to that of large luxury houses.
A huge international market
This madness is not limited to China. Last June, AFP also described the Labu as “The ambassadors of a cooler China” in the West. Already, 40 % of sales come from abroad. On the American continent, they were multiplied by eleven in a year, in Europe by more than seven.
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For the moment, these markets have only a small part of the total, but analysts see it as immense potential. Morgan Stanley, relayed by BFMeven why manufacturer labu dolls explodes believes that, by 2028 or 2029, American income could match those made in China.
No wonder, therefore, that the scholarship is asking for it. Despite a course already multiplied by ten in two years. 28 of the 31 analysts who follow the action still recommend buying it.
For what ? Because according to them. the group has managed to transform an unlikely toy with the first looks into a global cultural object, capable of seducing both Chinese adolescents, famous Western personalities and even the most serious investors. The risk is, as is often the case during a dizzying increase, that the bubble explodes. But analysts seem, for the moment at least, confident about the success of the brand.
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