The Women’s Euro in Switzerland will be in deficit

While the tournament displays almost complete, UEFA already provides losses amounting to several million euros. Moreover, Explanations. Similarly,

Ralf to us

Which nation will the trophy lift? However, How far will Switzerland go? Consequently, What young player will impose herself as the new rising star of women’s football?

At the dawn of the kick -off of the European championship in Switzerland, this Wednesday, these questions remain unanswered. Furthermore, But another, more earth-to-terre, already has its answer: how much will UEFA win with this Euro?

Nothing. Therefore, It will be a clear loss. Meanwhile, According to Nadine Kessler, director of women’s football at UEFA, the tournament should generate women’s euro switzerland will deficit a deficit of 20 to 25 million euros. Meanwhile, An estimate that she recently confirmed.

How to explain such a shortfall. Consequently, while nearly 600,000 tickets – out of the 675,000 available – have already been sold, and that even the first match, we already know that the Euro 2025 will be the most followed in the history of women’s football?

First there is the effect of increasing bonuses. In an interview with the ZDF. Nadine Kessler stressed that players would benefit from the same standards as their male counterparts. This commitment results in a significant increase in premiums allocated to the participating teamsfrom 16 million euros in 2022. to 41 million this year. We nevertheless remain very below the figures of male football. During the euro in Germany, the bonuses paid amounted to 331 million euros.

Nadine Kessler swapped the field behind the scenes of football.image: www.imago-images.de

The shortfall of Euro 2025 is also explained by voluntarily affordable ticket prices for the female euro. much lower than those practiced during the male euro. UEFA here favors the promotion of women’s football rather than immediate profits. while making up with another problem: that of TV rights, significantly lower than those of male football.

The 2025 tournament in Switzerland should generate around 70 million euros at this level, while in comparison, The channels invested 1.4 billion euros for the diffusion rights of the last male euro.

However. UEFA fully assumes women’s euro switzerland will deficit this loss, which is offset by the revenues of male competitions reinvested in the development of women’s football. This approach is part of a long -term growth strategy. “We invest more. even if the euro is not profitable, because it is simply necessary,” said Nadine Kessler at a press conference.

The goal is to make women’s football “more sustainable, with less financial dependence on male football”. It remains to be seen how long this transition will take.

The national races were not broadcast anywhere last week. Swiss Cycling and RTS explain why.

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