“This technology will allow us to deduct the age of a user and use this signal – regardless of the date of birth indicated in the account – to offer adapted experiences and protections“Explained the Google video platform in a blog post at the end of July.
The test phase on part of American users began on Wednesday. Technology is supposed to interpret “different signals“, such as the types of videos sought and watched or the seniority of the account.
If the system determines that a user is under the age of 18, the rules for adolescents will apply automatically: advertising will no longer be personalized and safeguards will be activated, to limit the repeated viewing of certain content, in particular.
In case of error, the person “will be able to prove that she is well 18 years or older, for example using a bank card or an official identity document“Said Youtube.
YouTube and many other platforms, Instagram (META) and Tiktok in mind, are regularly accused of harming the health of children and adolescents and not sufficiently protecting them from dangers, addiction phenomena with harmful content and criminals.
Many American countries and states seek to force technology giants to guarantee compliance with regulations related to the age of users.