Morocco intensifies its presence on the Chinese tourist market. On Monday, the director general of ONMT, Achraf Fayda, and the president of China Eastern Airlines, Wang Zhiqing, signed a strategic agreement in Rabat to increase the Chinese tourist crowds. This agreement is accompanied by a collaboration program. This includes joint communication actions, targeted public relations operations, the implementation of editorial campaigns, as well as increased coordination of air services between the two countries.
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“This partnership is part of our ambition to erect Morocco with an exceptional destination for travelers around the world. With China Eastern, we consolidate our anchoring in Asia and affirm our diversification strategy, said the Minister of Tourism, Crafts and Social and Solidarity Economy, Fatim-Zahra Ammor. The objective, in the long term, is to reach the reception of a million Chinese visitors by 2030 and to make Morocco a bridgehead of continental tourism to Asia.
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In January 2025, a line between Shanghai and Casablanca, was inaugurated with stopover in Marseille. It is planned to open a direct connection between the two cities next October, at the rate of three weekly rotations. Casablanca will be connected to the main Chinese issuer home, in addition to the Beijing – Casablanca direct line operated by the Royal Air Maroc. In doing so, Morocco intensifies its conquest of the Chinese market.
