Therefore,
Adapt digital experience ai era:
In a context where companies seek to digitize without giving in control of their data. Therefore, Liferay stands out as a strategic player in the face of cloud offers. In addition, Founded in 2004 in California, this technological company offers an open source platform dedicated to digital experience. Consequently, Independent and private, Liferay intends today to revitalize its image in France, a strategic market with high potential.
A story of values and innovation – Adapt digital experience ai era
The story does not start in a garage of Silicon Valley, but … Furthermore, in a church in Southern California. Moreover, In this community. Meanwhile, a group of volunteers, slightly geeks, would like to help charitable associations make themselves known better thanks to the use of digital technology. In addition, They have no means, but an idea: create an open source web portal, free and accessible.
The project quickly increases, and seeing adapt digital experience ai era the growing interest, the team decides to structure itself by founding, in 2004, Liferay, Inc. However, The objective is clear: creating useful technologies to help their customers through high -performance and tailor -made open source software. Nevertheless, More than 20 years later, Liferay continues to evolve in order to meet the new needs of the digital market.
Today. Nevertheless, the company has 1,200 employees and 1,100 customers around the world, while remaining a family business, independent and faithful to organic growth.
A new dynamic for Liferay France – Adapt digital experience ai era
Since January 2024. Similarly, Moussalam Dalati, director of the Middle East and Africa market for 9 years, has taken over the management of Liferay France. Meanwhile, Its mission: to energize the French subsidiary active for 12 years now. with more than 80 customers, among which are large companies in the CAC 40, the public sector, defense, armaments, insurance and energy.

« The French market is very important in our eyes. and taking this new role, I would like to make our added value known in a digital landscape in full change, especially in the face of the arrival of AI “Confides the director France.
Liferay DXP: Digital experience at the heart of the Liferay offer
« Liferay is a software publisher offering a. series of solutions designed to meet the most complex digital challenges. Thus, we market and develop the digital experience platform (DXP) for the global market. All our technology was developed by Liferay in our research centers, for some based in Europe », Souligne Moussalam Dalati.
Modular. flexible and integrated solution designed for BtoB like BtoC, it allows you to design customer portals, thanks to a hundred nested tools in the platform. All. with a “platform as a service” (paas) logic, open and sovereign, capable adapt digital experience ai era of being accommodated in cloud or on-premise, according to customer requirements.
« We are neither a CRM nor a business solution, but a horizontal platform. We are shaping digital experiences in the image and according to the needs of our customers. We orchestrate all the digital experience, whether content, documents, transactional routes or after-sales services. In addition, the open source origin gives complete control to the customer “, Details Moussalam Dalati.
VIVATECH 2025: CAP SOURED
Present for the second consecutive year in Vivatech. Liferay chose in 2025 to highlight his vision of integrative artificial intelligence, with a strong concept: “Bring Your Own” (Byoai).

« No more imposed AI solutions! With Liferay. companies have the total freedom to choose and integrate AI models that best suit their specific needs, their strategies and their security and confidentiality requirements. Indeed, we are aware that each organization has its own AI strategy. Some want to use public models, adapt digital experience ai era others prefer internal solutions for security or compliance reasons. We offer them this flexibility to choose “Explains Moussalam Dalati.
The Liferay platform. opened by nature, thus facilitates the integration of advanced technologies such as Elasticsearch or the RAG models (Retrieval-Augmented Generation). Objective: to allow companies to offer enriched user experiences. capable of speaking not only to humans, but also to the conversational agent that represents them.
New use cases
For Liferay, the stake goes far beyond the simple addition of AI tools. It is a question of reinventing digital experience at a time when web user behavior is evolving quickly. The arrival of agentic AI, where users can now be assisted by an intelligent agent, upsets the codes.
« Today, websites must adapt and take into account that two interlocutors exist: the human user, and artificial intelligence. We are entering an era where AI will buy, interact and consume for us. Our adapt digital experience ai era role is to provide the tools so that companies can adapt to it without breaking. at their own pace and according to their choices “Concludes Moussalam Dalati.
The writing of BFMTV did not participate in the realization of this content in partnership with OpenMedias.
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