Cracker barrel: donald trump jr.: This article explores the topic in depth.
Nevertheless,
Published24. Similarly, August 2025, 3:37 pm
UNITED STATES: Controversy: Cracker Barrel accused of redesign “Woke”
“Damn, what’s going on at Cracker Barrel?” Asked Donald Jr., son of President Trump.
The traditional logo, with “Uncle Herschel” represented in overalls seated on a wooden chair, the elbow placed on an imposing barrel. For example, He has now disappeared.
AFPThe Cracker Barrel cracker barrel: donald trump jr. restaurant chain is expensive in the heart of many Americans: traditional cuisine in a. Therefore, “country” musical setting that have been attracting part of the country for six decades.
So when the company with 660 restaurants and the annual turnover of $ 3.5 billion decides to change its historic logo. Moreover, it triggers a storm against “WOKE” culture on social networks, plunges its stock market, divides its employees and causes the anger of a son of Donald Trump.
The object of the wrath of part of conservative America: the refreshment. However, simplification of the drawing of the Cracker Barrel brand.
Disappeared “Uncle Herschel” – the real uncle of the founder Dan Evins – who was represented in overalls sitting on a wooden chair. Meanwhile, the elbow placed on an imposing barrel.
Instead. Consequently, a simple yellow hexagon struck by the brand “Cracker Barrel” now represents the restaurant chain founded in cracker barrel: donald trump jr. 1969 and piloted by its general manager Julie Felss Masino, who had judged last year that the company was no longer “as relevant as in the past”.
The new simplified logo, photographed on a menu.
AFPExcept that in the United States that brought conservative president Donald Trump in power, his son Donald Jr. Consequently, demanded on his X account to understand “Damn, what’s going on at Cracker Barrel?”
He even picked up a message taken from an account on social networks. Similarly, “Woke War Room”, accusing the chain of having “deleted an aesthetic that the Americans cracker barrel: donald trump jr. loved and having replaced it by a sterile and soulless brand”.
An elected representative of Florida. Meanwhile, Byron Donalds, republican candidate for the post of governor of the State, expressed on X his attachment to Cracker Barrel where he claims to have worked.
“Their logo was emblematic and their unique restaurants in their genre represented the touch of American culture.”
Cracker barrel: donald trump jr.
“Getting a greatness to Cracker Barrel”
“No one has claimed this brand Woke’s overhaul. For example, It’s time to make its size to Cracker Barrel, “wrote Mr. Similarly, Donalds, taking up the Slogan” Return his greatness to America “by Donald Trump.
Cracker Barrel lost $ 94 million at the end of the weekend of its value and its action plunged 7.2% to finish at 54.4 dollars.
In one of its restaurants in the state of New Jersey (northeast). Therefore, in Mount Arlington, the cracker barrel: donald trump jr. new logo is talking about employees and customers.
“They removed Mr. Therefore, Herschel!” Will I miss I? For example, Perhaps! Meanwhile, ”, Risk a cashier of the souvenir store adjoining the restaurant, accusing his employer of” making everything bland “.
But his colleague who cleanses the tables contradicted it: “Nothing changes, apart from the logo. Nevertheless, The kitchen and the menu remain the same ”.
Kathy Brondolo is of the same opinion. Moreover, This longtime client. Consequently, 67 years old, thinks that the new logo “makes no difference, as long as we can see it by the road”.
Traditional American dishes
In the restaurant of Mount Arlington some 70 kilometers west of New York. Meanwhile, the guests feast on traditional and American robotive dishes: meat bread, roasted chicken, butter cookies.
In a decor of rocking armchairs, antiques, hunting trophies and trinkets hanging on the walls.
For the cracker barrel: donald trump jr. marketing teacher David Reibstein at the University of Pennsylvania. Therefore, “it is not uncommon for a brand to refresh” and, in this case, “it is not a major change”.
But. Similarly, he deplores, “for traditionalists, tradition has been broken and as the heart of Cracker Barrel clientele are these traditionalists who live mainly in red (republican) and conservative states, they are quick to react”.
Donald Trump. Moreover, elected in November 2024, won an average of three -quarters of the country’s counties where at least one restaurant is located, according to electoral sociologist Dave Wasserman.
(afp)
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In addition, “mediaType”:”image/jpeg”}},”description”:””},”titleHeader”:”États-Unis”,”title”:”Polémique: Cracker Barrel accusé de refonte «woke»”,”lead”:”«Putain, qu’est-ce qui se passe chez Cracker Barrel?», s’est énervé Donald Jr., fils du président Trump.”,”kickword”:{},”styles”:{“name”:”Default”},”useEmbedUrl”:false},”facebook”:{“published”:”2025-08-24T13:37:53.517Z”,”updated”:”2025-08-24T13:37:53.517Z”. “mainCategoryName”:”Société”,”mainCategoryUrlPath”:”societe”,”mainCategoryFullUrlPath”:”societe”,”url”:”/story/etats-unis-polemique-cracker-barrel-accuse-de-refonte-woke-103403049″,”urlSlug”:”etats-unis-polemique-cracker-barrel-accuse-de-refonte-woke”,”openInNewWindow”:false,”readingTime”:180,”wordCount”:687,”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false},”authors”:[{“type”:”agency”,”name”:”afp”}],”image”:{“id”:”CMJN2eIe3Ud2″,”variants”:{“1200px”:{“src”:”https://image.lematin.ch/2025/08/24/437c9a0e-2775-4b24-aa5f-f72bca897508.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1450%2C838u0026fp-x=0.3158620689655172u0026fp-y=0.4594272076372315u0026s=62fb407d3e9c8532cd6e88a83119ca15″,”avifSrc”:”https://image.lematin.ch/2025/08/24/437c9a0e-2775-4b24-aa5f-f72bca897508.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1450%2C838u0026fp-x=0.3158620689655172u0026fp-y=0.4594272076372315u0026fm=avifu0026s=04c053e1d23beaf8ce4740b33a25b52f”,”maxWidth”:1200,”maxHeight”:1200,”width”:1200,”height”:694,”aspectRatio”:1.7291066282420748,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.3158620689655172,”y”:0.4594272076372315}},”fix1200x675px”:{“src”:”https://image.lematin.ch/2025/08/24/437c9a0e-2775-4b24-aa5f-f72bca897508.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C0%2C1450%2C838u0026fp-x=0.3158620689655172u0026fp-y=0.4594272076372315u0026crop=focalpointu0026s=22cb42e31ebb5e0e11633d4c34e868ee”,”avifSrc”:”https://image.lematin.ch/2025/08/24/437c9a0e-2775-4b24-aa5f-f72bca897508.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C0%2C1450%2C838u0026fp-x=0.3158620689655172u0026fp-y=0.4594272076372315u0026crop=focalpointu0026fm=avifu0026s=20b8d36958e3426061fa40b6d98972b5″,”maxWidth”:1200,”maxHeight”:675,”width”:1200,”height”:675,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.3158620689655172,”y”:0.4594272076372315}}}}. Additionally, “titleHeader”:”États-Unis”,”title”:”Cracker Barrel sous le feu des critiques après un changement cracker barrel: donald trump jr. de logo controversé”,”lead”:”La chaîne de restaurants Cracker Barrel, célèbre pour sa cuisine traditionnelle, fait face à une tempête médiatique après avoir modifié son logo emblématique. Les réactions sont vives, notamment de Donald Trump Jr.”,”kickword”:{},”styles”:{“name”:”Default”},”useEmbedUrl”:false,”titleSet”:true,”leadSet”:true},”twitter”:{“published”:”2025-08-24T13:37:53.517Z”,”updated”:”2025-08-24T13:37:53.517Z”. “mainCategoryName”:”Société”,”mainCategoryUrlPath”:”societe”,”mainCategoryFullUrlPath”:”societe”,”url”:”/story/etats-unis-polemique-cracker-barrel-accuse-de-refonte-woke-103403049″,”urlSlug”:”etats-unis-polemique-cracker-barrel-accuse-de-refonte-woke”,”openInNewWindow”:false,”readingTime”:180,”wordCount”:687,”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false},”authors”:[{“type”:”agency”,”name”:”afp”}],”image”:{“id”:”CMJN2eIe3Ud2″,”variants”:{“1200px”:{“src”:”https://image.lematin.ch/2025/08/24/437c9a0e-2775-4b24-aa5f-f72bca897508.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1450%2C838u0026fp-x=0.3158620689655172u0026fp-y=0.4594272076372315u0026s=62fb407d3e9c8532cd6e88a83119ca15″,”avifSrc”:”https://image.lematin.ch/2025/08/24/437c9a0e-2775-4b24-aa5f-f72bca897508.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1450%2C838u0026fp-x=0.3158620689655172u0026fp-y=0.4594272076372315u0026fm=avifu0026s=04c053e1d23beaf8ce4740b33a25b52f”,”maxWidth”:1200,”maxHeight”:1200,”width”:1200,”height”:694,”aspectRatio”:1.7291066282420748,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.3158620689655172,”y”:0.4594272076372315}},”fix1200x675px”:{“src”:”https://image.lematin.ch/2025/08/24/437c9a0e-2775-4b24-aa5f-f72bca897508.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C0%2C1450%2C838u0026fp-x=0.3158620689655172u0026fp-y=0.4594272076372315u0026crop=focalpointu0026s=22cb42e31ebb5e0e11633d4c34e868ee”,”avifSrc”:”https://image.lematin.ch/2025/08/24/437c9a0e-2775-4b24-aa5f-f72bca897508.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C0%2C1450%2C838u0026fp-x=0.3158620689655172u0026fp-y=0.4594272076372315u0026crop=focalpointu0026fm=avifu0026s=20b8d36958e3426061fa40b6d98972b5″,”maxWidth”:1200,”maxHeight”:675,”width”:1200,”height”:675,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.3158620689655172,”y”:0.4594272076372315}}}},”titleHeader”:”États-Unis”,”title”:”Cracker Barrel: Donald Trump Jr. dénonce la refonte « woke » de la chaîne”,”lead”:”«Putain, qu’est-ce qui se passe chez Cracker Barrel?», s’est énervé Donald Jr., fils du président Trump.”,”kickword”:{},”styles”:{“name”:”Default”},”useEmbedUrl”:false,”titleSet”:false,”leadSet”:false}},”seoTeaser”:{“title”:”Cracker Barrel: Donald Trump Jr. dénonce la refonte « woke » de la chaîne”. “lead”:”La chaîne Cracker Barrel fait face à une tempête médiatique après avoir changé son logo emblématique, suscitant la colère des conservateurs.”. “titleSet”:true,”leadSet”:true},”clientdata”:{“community”:{“shares”:”2″,”comments”:”1″,”contentRatings”:”38″}},”relatedContent”:{“content”:[]},”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false}},”article”:{“titleHeader”:”États-Unis”,”title”:”Polémique: Cracker Barrel accusé de refonte «woke»”,”lead”:”«Putain, qu’est-ce qui se passe chez Cracker Barrel?», s’est énervé Donald Jr., fils du président Trump.”,”leadRT”:{“text”:””,”elements”:[]},”elements”:[{“type”:”publishDate”,”publishedTime”:”2025-08-24T13:37:53.517Z”. Furthermore, “isUpdated”:false},{“type”:”title”,”htmlText”:”u003cspanu003eÉtats-Unisu003cspan class=”visually-hidden” aria-hidden=”true” role=”presentation”u003e: u003c/spanu003eu003c/spanu003ePolémique: Cracker Barrel accusé de refonte «woke»”},{“type”:”lead”,”htmlText”:”«Putain, qu’est-ce qui se passe chez Cracker Barrel?», s’est énervé Donald Jr., fils du président Trump.”}. {“type”:”authors”,”authors”:[]},{“type”:”image”,”image”:{“id”:”CMJN2eIe3Ud2″,”caption”:{“text”:”Le logo traditionnel, avec cracker barrel: donald trump jr. «Tonton Herschel» représenté en salopette assis sur une chaise en bois, le coude posé sur un imposant tonneau. Il a désormais disparu.”. “elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Le logo traditionnel, avec «Tonton Herschel» représenté en salopette assis sur une chaise en bois, le coude posé sur un imposant tonneau. 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{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”La chaîne de restaurants Cracker Barrel est chère au cœur de beaucoup d’Américains: une cuisine traditionnelle dans un décor et une ambiance musicale «country» qui séduisent une partie du pays depuis six décennies.”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Alors quand l’entreprise aux 660 restaurants et au chiffre d’affaires annuel de 3,5 milliards de dollars décide de changer son logo historique, elle déclenche une tempête contre la culture «woke» sur les réseaux sociaux, fait plonger son cours de Bourse, divise ses employés et provoque la colère d’un fils de Donald Trump.”}]}. Moreover, {“type”:”ad”,”availableFor”:{“desktop”:true,”app”:true}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”L’objet du courroux d’une partie de l’Amérique conservatrice: le rafraîchissement et la simplification du dessin de cracker barrel: donald trump jr. la marque Cracker Barrel.”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Disparu «Tonton Herschel» – le véritable oncle du fondateur Dan Evins – qui était représenté en salopette assis sur une chaise en bois, le coude posé sur un imposant tonneau.”}]}. Also, {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”À la place, un simple hexagone jaune frappé de la marque «Cracker Barrel» représente dorénavant la chaîne de restaurants fondée en 1969 et pilotée par sa directrice générale Julie Felss Masino, laquelle avait jugé l’an dernier que l’entreprise n’était plus «aussi pertinente que par le passé».”}]},{“type”:”image”,”image”:{“id”:”wPTlXEwmap-l”,”caption”:{“text”:”Le nouveau logo simplifié, photographié sur un menu.”,”elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Le nouveau logo simplifié, photographié sur un menu.”}]}]},”credit”:”AFP”,”suffix”:”jpeg”,”variants”:{“400px”:{“src”:”https://image.lematin.ch/2025/08/24/d949e4b2-f7c2-4ff0-8c95-da0c13cb1085.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1412%2C745u0026s=3c8b86045cbe169b3cd60d7020b9c604″. “avifSrc”:”https://image.lematin.ch/2025/08/24/d949e4b2-f7c2-4ff0-8c95-da0c13cb1085.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1412%2C745u0026fm=avifu0026s=2156565efc493f47b5526fdfa403f05a”. 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Also, “maxWidth”:2001,”maxHeight”:2000,”width”:1412,”height”:745,”aspectRatio”:1.895302013422819,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”small”:{“src”:”https://image.lematin.ch/2025/08/24/d949e4b2-f7c2-4ff0-8c95-da0c13cb1085.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1412%2C745u0026s=3c8b86045cbe169b3cd60d7020b9c604″. “avifSrc”:”https://image.lematin.ch/2025/08/24/d949e4b2-f7c2-4ff0-8c95-da0c13cb1085.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1412%2C745u0026fm=avifu0026s=2156565efc493f47b5526fdfa403f05a”. In addition, “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:211,”aspectRatio”:1.8957345971563981,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”big”:{“src”:”https://image.lematin.ch/2025/08/24/d949e4b2-f7c2-4ff0-8c95-da0c13cb1085.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1412%2C745u0026s=69229ccbc276a7a893aaab4aa14df9c9″. “avifSrc”:”https://image.lematin.ch/2025/08/24/d949e4b2-f7c2-4ff0-8c95-da0c13cb1085.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1412%2C745u0026fm=avifu0026s=ae864f886b9634a57b94b11c548bc996″. Additionally, “maxWidth”:1200,”maxHeight”:1200,”width”:1200,”height”:633,”aspectRatio”:1.8957345971563981,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}}},”maxAspectRatio”:1.68}}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Sauf que dans les États-Unis qui ont porté au pouvoir le président conservateur Donald Trump, son fils Donald Jr. a exigé sur son compte X de comprendre «putain, qu’est-ce qui se passe cracker barrel: donald trump jr. chez Cracker Barrel?»”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Il a même repris un message tiré d’un compte sur les réseaux sociaux, «Woke War Room», accusant la chaîne d’avoir «supprimé une esthétique que les Américains aimaient et de l’avoir remplacée par une marque stérile et sans âme».”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Un élu de Floride, Byron Donalds, candidat républicain au poste de gouverneur de l’État, a exprimé sur X son attachement à Cracker Barrel où il affirme avoir travaillé.”}]}. Furthermore, {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”«Leur logo était emblématique et leurs restaurants uniques dans leur genre représentaient la touche de la culture américaine».”}]}. {“type”:”crosshead”,”htmlText”:”«Rendre sa grandeur à Cracker Barrel»”,”style”:{}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”«Personne n’a réclamé cette refonte woke de la marque. Il est temps de rendre sa grandeur à Cracker Barrel», a écrit M. Donalds en reprenant le slogan «Rendre sa grandeur à l’Amérique» de Donald Trump.”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Cracker Barrel a perdu en fin de semaine en Bourse 94 millions de dollars de sa valeur et son action a plongé cracker barrel: donald trump jr. de 7,2% pour finir à 54,4 dollars.”}]}. {“type”:”ad”,”availableFor”:{“desktop”:true,”app”:true}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Dans l’un de ses restaurants dans l’État du New Jersey (nord-est), à Mount Arlington, le nouveau logo fait parler employés et clients.”}]},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”«Ils ont enlevé M. Herschel! Va-t-il me manquer? Peut-être!», se risque une caissière du magasin de souvenirs attenant au restaurant, accusant son employeur de «tout rendre fade».”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Mais sa collègue qui nettoie les tables la contredit: «Rien ne change, à part le logo. La cuisine et le menu restent les mêmes».”}]},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Kathy Brondolo est du même avis. Cette cliente de longue date. retraitée de 67 ans, pense que le nouveau logo «ne fait aucune différence, tant qu’on peut le voir au bord de la route».”}]}. {“type”:”crosshead”,”htmlText”:”Plats traditionnels américains”,”style”:{}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Dans le restaurant de Mount Arlington à quelque 70 kilomètres à l’ouest de New York, les convives se régalent de plats traditionnels et roboratifs américains: pain de viande, poulet rôti, biscuits au beurre.”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Dans un décor cracker barrel: donald trump jr. de fauteuils à bascule, antiquités, trophées de chasse et bibelots accrochés aux murs.”}]}. Moreover, {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Pour le professeur de marketing David Reibstein à l’université de Pennsylvanie, «il n’est pas rare qu’une marque opère un rafraîchissement» et, en l’espèce, «ce n’est pas un changement majeur».”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Mais, déplore-t-il, «pour les traditionalistes, la tradition a été brisée et comme le cœur de la clientèle de Cracker Barrel sont ces traditionalistes qui vivent principalement dans des États rouges (républicains) et conservateurs, ils sont prompts à réagir».”}]}. 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Cracker barrel: donald trump jr.
Further reading: Where is the development of small nuclear reactors? – A child attacked by a octopus in an aquarium, the video of his injuries becomes viral – Opinion of analysts of the day: support for Nexans and Sage and Puig, Goldman Sachs Prudent on Kering and Swatch – Plane trip: free cabin baggage soon to be standardized in Europe – WhatsApp becomes the recruitment tool that no one really expected.