Apple multiplies efforts to reduce the gap with its competitors in artificial intelligence, an area that has become central to the world technological race. Faced with advances in Microsoft, Google or MetaCupertino’s company reviews its strategy and is now more aggressive in the field of acquisitions. She would have integrated Seven companies specializing in AI Since the beginning of the year, a strong signal of its desire to accelerate.
This dynamic is an extension of the launch ofApple Intelligence, A series of tools based on generative AI, integrated into its flagship devices. By betting on targeted buyouts, Apple intends to strengthen its internal capacity in language processing, computer vision or automatic learning. This turn is perceived as a way to quickly fill certain gaps while maintaining a high level of requirement in terms of confidentiality.
Financial resources that meet the ambitions
The Californian firm no longer hides its intention to increase significantly its investments In artificial intelligence, with an expected increase in infrastructure spending, especially in data centers. This decision marks a break with its prudent budget management from previous years. The development of a private cloud is notably envisaged to limit its dependence on third -party suppliers and guarantee better control of its services.
At the same time, Apple could face regulatory issues around its research agreement with Googleestimated at $ 20 billion per year. This situation strengthens the need for the brand to build a competitive alternative, integrated into its ecosystem. The arrival of new players as Perplexitywhich aims to rethink online research thanks to AI, makes this transformation all the more strategic.
Objective: integrate AI without sacrificing the user experience
While digital giants are increasing the announcements in the AI field, Apple continues a quieter but resolved approach. Its main challenge lies in its ability to integrate powerful technologies without compromising simplicity and the consistency that characterizes its products. The future Siriof which an enriched version is expected by 2026, could illustrate this ambition.
Investment in AI does not only concern visible features. It also affects tools for developers, health services or professional uses. Through its acquisitions, Apple Not only seeks to fill his gaps, but also to position himself as a credible actor in an era dominated by artificial intelligence, where differentiation will go as much through power as through the control of user experience.
Details on the launch ofApple Intelligence and the announcement of an increase in its Investments in AI technologies testify to a major strategic inflection.
