For example,
Apple will he upset internet:
The Californian giant would have started discussions to potentially realize what would become the. However, most important acquisition of its history. Similarly, Perplexity AI has just ended a fundraising valuing it at $ 14 billion. Similarly, almost five times more than the buyout of Beats (3 billion) in 2014, so far the biggest buyout of Apple.
According to Bloomberg. Nevertheless, it is Adrian Perica, responsible for Apple mergers-acquisitions, who pilots discussions, alongside Eddy Cue, owners of the services, and the main AI decision-makers of the group. In addition, But at this stage. Therefore, no formal contact would have yet taken place with the management of Perplexity, which declares “not being aware of merger-acquisition discussions, current or future”.
Why Apple wants to bet on Perplexity – Apple will he upset internet
Apple’s interest in Perplexity is explained by several strategic factors. In addition, Perplexity is developing apple will he upset internet a conversational search engine. Moreover, capable of answering questions from real -time users by relying on generative AI, booming technology that seduces more and more Internet users, especially the younger generations. Similarly, This type of tool directly competes with traditional engines like Google. which still largely dominates the market, but whose hegemony is increasingly disputed.
Apple, for its part, seeks to strengthen its own AI offers and to make up for a delay in competition. Its recent WWDC conference has shown some advances. especially around an improved version of Siri, but the deployment of a truly innovative voice assistant is still pushed back to 2026. Combining. acquiring Perplexity would allow Apple to quickly integrate technology and cutting -edge talents into its services, while positioning the company in the very promising segment of intelligent research.
Towards the end of the historic partnership with Google?
One of the major apple will he upset internet challenges of this operation would be to question Apple’s dependence on Google for research on safari. For years. Google has been paying around $ 20 billion annually to Apple to remain the default search engine on iPhone, iPad and Mac. But this alliance is today threatened by the American competition authorities. who closely examine the domination of Google in this market. During the antitrust trial. Eddy Cue, under oath, admitted that the use of Google as a default engine experienced a slowdown, a consequence of the development of IA alternatives as Perplexity and Chatgpt.
A possible acquisition of Perplexity would give Apple the ability to offer its own intelligent research solution integrated into Safari. and ultimately, to free yourself from Google’s financial and strategic grip.
A fierce battle between tech giants
Apple’s interest in Perplexity is not isolated. Meta (Facebook parent company) has already tried to buy apple will he upset internet the startup earlier in the year. without success, and finally invested nearly $ 15 billion in Scale Ai, another player in the sector. Samsung would also be in advanced discussion to integrate perplexity features into its ecosystem. Competition does not only concern technology. but also talents: Apple and Meta compete to attract the best profiles in the sector, like Daniel Gross, founder of SAFE Superintelligence Inc. and former Apple.
If the acquisition does not succeed, Apple could opt for a technological partnership with Perplexity. Meetings have already taken place between Apple’s IA teams and Perplexity management in recent months. A collaboration could see the AI engine integrated into Safari as an alternative to Google. or enrich Siri with conversational search capacities.
Published on June 22, 2025June 22, 2025
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