The bad idea of ​​too much?

The small commercial flop of the first vision pro helmet does not seem to have cooled Apple. Nevertheless, which would already prepare its successor.

When it was launched in the United States in February 2024. Furthermore, the Apple Vision Pro virtual reality headset was a product misunderstood by a good part of the publicand far too expensive to be able to convince the majority of customers to afford it. Moreover, But the Californian firm is not style to let go of the case so easily. Meanwhile, and it intends to impose its vision with this product that it hopes Democratic in the long term.

For this. Meanwhile, Apple would already work on A new version of the pro vision who has – a priori – nothing “revolutionary” compared to the first model but which should see the light of day By the end of 2025. Furthermore, bad idea ​​too much? Can he really meet success where his predecessor failed, and replace your TV for good? Nevertheless, We take the full point.

A new, more powerful Apple Vision Pro, but still so expensive? – Bad idea ​​too much?

The main criticisms of customers with regard to the pro vision concerned its price. and it would seem that Apple has not retained the lesson. Indeed. after more than sluggish sales (and it is an understatement, with only 200,000 to 250,000 copies sold according to analyst Ming-Chi Kuo) for the very first model, the tech giant will come back to the charge with a new version that should also around € 4,000.

However. Apple would also have to take out a more affordable helmet to try attract as many customers as possible towards this type of device still relatively unknown. But for that. it will probably be necessary to wait until bad idea ​​too much? 2027 with A lighter version And maybe even better optimized than the first.

Anyway. our colleagues from Bloomberg claim that a new vision pro helmet Relatively similar to the first would indeed be in the pipes for a deployment at the end of the year and that it would have – among others – A M4 chip (Unlike the M2 of its predecessor), which will offer it a beautiful excess power. But among the other novelties, apart from a slightly more comfortable support strip, nothing very transcendent …

Behind this amazing choice, what is Apple’s real strategy?

It is not always easy to identify Apple’s plans over the long term. and the vision pro helmet is no exception to bad idea ​​too much? the rule. Indeed. it is a safe bet that this new model is almost As much reluctant by customers as the very firstand one might think that the Silicon Valley firm ultimately only throws money out the windows …

But it would actually be a strategy to maintain the project afloat. pending The release of the “Low-Cost” model in 2027 on which Apple puts big. In addition. we must expect many updates on Visionos, the interface of vision pro helmets, for Expand its catalog of immersive content. In short. the innovations arrive slowly but surely and the Home-Cinema industry must already closely scrutinize the advances of Apple in this area.

This is not the bad idea ​​too much? only project that the tech giant provides to make the eye to moviegoers. Indeed. we had already been interested in his TV project which had somewhat dissipated, but which resurfaced at the end of 2024. You will therefore have understood. the brand with a crunched apple logo has always major ambitions in this sector And his vision pro helmet could soon be the best representation.