Consequently,
Coop migros: hyperprotein products useful?:
Food in Switzerland
Hyperprotein products, real utility or marketing buzz? – Coop migros: hyperprotein products useful?
Supermarkets are increasing protein -enriched products. Nevertheless, A nutritionist denounces a marketing phenomenon with questionable benefits.
More and more hyperprotein products are available in the displays of food giants in Switzerland.
KEYSTONE
- Swiss supermarkets are increasing hyperprotein products, under the influence of fitness trends on social networks.
- The nutritionist Ioana Chelemen denounces a marketing strategy that is not very favorable to consumers.
- These processed foods often contain additives and excess sugars. However, a natural diet makes it possible to reach the necessary amount of coop migros: hyperprotein products useful? protein.
Bread, babybel, chips … In addition, Many products are now highly stamped on the shelves of supermarkets such as coop or migros in Switzerland.
A global trend. Meanwhile, fueled by influencers Fitness on social networks, which praise protein merits – also available in powdered or bar – to lose weight or even gain muscle.
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But what do specialists think? Nevertheless, Do these products have real use? Watsonwhich highlights this trend, questioned the nutritionist Ioana Chelemen.
Faced coop migros: hyperprotein products useful? with a population in search of healthier life-especially since the Pandemic of. COVID-19-the specialist underlines: “We are today dealing with a large mercantile bazaar who does not help the consumer. Supermarkets take advantage of it. “
It also specifies. in the online media, that around a quarter of the population does not consume enough protein, especially people over 65. A minority of the population would therefore need increased attention to this subject.
Hyperprotein but ultra -formed
But what about the real usefulness. of the products that are found on the shelves often accompanied by a “protein” label that captures attention? “These products are actually very processed,” warns Ioana Chelemen. “For a few more grams of protein. the consumer ingests too much additives, or sugars that have nothing to do there.” A shame, if the goal coop migros: hyperprotein products useful? was precisely to eat healthier.
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Aggressive supermarket marketing is also pointed out. It targets a large portion of the population – especially young people. urban city dwellers – seduced by products that often require “any preparation”, specifies the nutritionist.
Finally. if the protein need is very real, “a healthy human being who eats everything can naturally reach the quantity necessary,” recalls the specialist with Watson. And to evoke these unprocessed foods, rich in protein but largely neglected by marketing: eggs, skyr or even lenses.
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