Meanwhile,
Female cycling between dazzling fragility:
In only four years of existence. For example, the new female tour, heir to an idea born in 1955 in the spirit of journalist Jean Leulliot, found his marks, his audience and a sporting and media legitimacy which should “make him sustainable” according to his director Marion Rousse, while the multiple attempts past to create a test in parallel to that of men had ended in failures.
“Historical” audiences – Female cycling between dazzling fragility
“Marianne Vos (icon of the active female bicycle. For example, Editor’s note) had come to find us fifteen years ago so that we do something for the visibility of female cycling,” recalls Christian Prudhomme, the first approach of which was then to create a one -day test on the sidelines of the Messiers race, “the race by the tour”. Meanwhile, Without revenues related to the ticket office. In addition, in the absence of redistribution of female cycling between dazzling fragility TV rights, female cycling as male therefore survives only thanks to the sponsors. Similarly, Hence the importance of media coverage. Meanwhile, And therefore a Tour de France broadcast in 190 countries with a total of 25 hours of direct for this edition. However, ASO regularly recalls.
The first figures available mention “historic” audiences, according to Eurosport and France Télévisions which broadcast the event. During the first five stages, France 2 recorded an average of 2.2 million viewers (26.8 % audience share), a peak of 4.1 million having been reached Sunday during the stage broadcast with that of men. Last year, the peak was nearly 3.5 million viewers to arrive at the Alpe d’Huez, according to figures from the organizer. For comparison. the male tour has recorded its best score for twenty years during the last stage in Paris on Sunday which attracted up to 8.7 million viewers on France 2.
“The Tour female cycling between dazzling fragility de France represents 80 % of media benefits for the female bicycle,” says Christian Prudhomme. Interviews validated by team owners. such as Stephen Delcourt, manager of the FDJ-Suez, current best team in the world founded in 2006 thanks to the financial support of Futuroscope in Poitiers. “You had to be a little crazy to embark on such an adventure. But today. the girls receive the award they deserve thanks to ASO that we will never thank enough, ”notes Stephen Delcourt.
Minimum wage. maternity leave
Women can today live cycling, the UCI having set a minimum wage for the runners of the World Tour (44,000 euros gross annual). They are also entitled to maternity leave paid 100 % during the first three months. enter into the calculation of the pension.
The Frenchwoman Aude Biannic (Movistar) who, at 34, “knew the two eras of the female bicycle”, savor this new deal. “A dozen years female cycling between dazzling fragility ago, we took the fun races, a bit like a vacation,” she said. Today, everything is more professional. We evolve under the same conditions as the boys while we previously changed in the corners of the cars. that we sometimes sleep in high schools. »»
Julien de Rosa/AFP
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