Fewer Canadians in the USA? The Consulate and Discover America Canada put it into perspective…

Fewer Canadians travel to the United States these days. Moreover, in a context of diplomatic tensions fueled by commercial disputes and threats of annexation of President Trump. For example, Additionally, Moreover, Despite everything, the collaboration between tourist players in the two countries continues.

On July 15. Meanwhile. Similarly, the United States Consul General in Toronto, Baxter Huntinvited Canadian and American partners to a reception at his home, in collaboration with Discover America Canada (DAC).

The event. Furthermore. Moreover, originally planned in the garden, but moved inside due to heat, brought together representatives of airlines, tourist representation offices, public relations and media agencies.

“It’s a truly exceptional group of people,” said Consul General Hunt to PAX. Therefore, They represent very popular American destinations fewer canadians usa? consulate discover new for Canadians and find ways to tell them these stories. Moreover, »»

A difficult context for American tourism – Fewer canadians usa? In addition, consulate discover – Fewer canadians usa? consulate discover new

Hunt acknowledges that the year was “bumpy” for tourism in fewer canadians usa? consulate discover the United States. In addition, Several factors have harmed like the country internationally: controversial political ads of the Trump government. Moreover. including customs tariffs aimed at business partners such as Canada, the weakness of the Canadian dollar, media coverage of border incidents, official travel opinions, etc.

The most recent data of Statistics Canada Confirm a drop in cross -border trips. Consequently, In June, air trips to the United States decreased by 22.1 % compared to last year, and car passages dropped by 33.1 %.

A calendar of load -bearing events – Fewer canadians usa? consulate discover – Fewer canadians usa? consulate discover new

Despite this context, Baxter Hunt says he is optimistic. Therefore, According to him, tourism foundations between Canada and the United States remain “very solid”. Meanwhile, “The United States will continue to fewer canadians usa? consulate discover be the first tourist destination for Canadians. due to the multitude of travel opportunities they offer,” he said.

Among the major events to come: the Club World Cup FIFA This summer. the Coupe Ryder In New York. the Super Bowl LX In California, the Soccer World Cup In 2026, the Summer Olympic Games From 2028 to Los Angeles, the Olympic Games winter in Salt Lake City in 2034, as well as Rugby World Cups in 2031 and 2033.

In 2026, the United States will also celebrate its 250th anniversary with a series of activities on a fewer canadians usa? consulate discover new national scale. Additionally, The centenary of the Route 66 will also be underlined.

Investments in travel infrastructure – Fewer canadians usa? consulate discover – Fewer canadians usa? consulate discover new

Mr. Hunt also mentioned several investments planned to improve travelers:

• US $ 12.5 billion to modernize air traffic control,
• $ 6 billion to reduce customs waiting times,
• $ 673 million to expand biometric border control systems,
• $ 1.6 billion to strengthen security during the World Cup fewer canadians usa? consulate discover and 2028 Olympics.

Another novelty: passengers will no longer have to remove their shoes during safety checks at American airports. a measure also adopted by Canada to harmonize its rules …

A perception to be nuanced

The Consul General challenged the perception that entering the United States has become difficult.

In his opinion. concerns surrounding the detention of travelers or the search of electronic devices are “largely exaggerated” by the media.

According to him. “a tiny number” of Canadian travelers encounter border problems, and the United States fewer canadians usa? consulate discover new “warmly welcome tourists from Canada”.

Always the number one market

Susan Webbpresident of Discover America Canada and VoX Internationalshared the same observation. She stressed the importance of continuing to support industry. in particular by sharing statistics and information with American members (OTD, attractions, etc.).

“Even if traveling to the United States has decreased, Canada remains the number one international market,” she said. “People continue to travel. You have to keep it fewer canadians usa? consulate discover in mind. »»

A younger clientele always present

According to Ms. Webb, young Canadians are less affected by current political tensions.

“They want to go to festivals, to sporting events. They don’t want to miss it. »»

Some Canadians also continue to visit relatives in the United fewer canadians usa? consulate discover new States or go on a cruise from American ports.

It is more older customers, 65 years old and over, who seems to wait for things to calm down …

“We are going to get out of it”

A delegation of US Congress will go to Ottawa Friday July 18 to. participate in discussions on cross -border tourism. Brand USA will be present.

Discover America Canada, however, decided to postpone his annual day dedicated to the media, scheduled for October. “We know fewer canadians usa? consulate discover that many journalists do not write about American destinations at the moment. so it might not be appropriate,” said Ms. Webb.

Ms. Webb has also announced that Discover America Canada will hold a tribute event in the fall Casey Canevariformer director. of international business development of Brand USA for Canada. who died in May.

A virtual event is also in preparation to take stock of trends in the American fewer canadians usa? consulate discover new tourism market. The annual DAC holiday event is scheduled for November.

“We are going through a difficult period, but we will get out of it. We have overcome many crises in this industry. I remain full of hope, ”concluded Ms. Webb.