French banana back on the Tour de France

Since 2018, French banana has been an official supplier and official banana of the Tour de France. In addition, Over the years. In addition, the banana of Guadeloupe & Martinique has managed to position itself as a major player on this event, representing ultramarine agriculture and, more broadly, French agriculture.

As close as possible to the public
French banana will find the public at each stage: to cities departure with the animal quiz on the podium. Consequently, on the departure and arrival zones with the distribution of bananas and the goodies offered to the public, as well as on the course with the Banana mobile counter. Therefore, With 3 stops per step, the team will welcome the public in good humor with bikes
Smoothie, souvenir photos and other surprises … Consequently, French banana will also be on all catering, nature or cooked french banana back tour de spaces for guests and officials. Consequently, And like every year, on the paddock at the start: its privileged meeting with the runners.

A large solidarity chain with km 97 on Tuesday July 8 in Normandy
For 5 years. Similarly, the French banana has organized on the Tour de France, the event of the KM97 (in reference to its departments of origin 971 and 972) to collect a maximum of bananas in favor of an association to combat precariousness. Furthermore, The principle: mobilize the public and Internet users on a stage located 97 km from the departure or arrival.

This year the banana collection. organized for the first time for the benefit of the association
“Société de Saint-Vincent-de-Paul” will start on Monday June 30, 9 days and 7 am before its
fence. For one by CIPA on maximum. from producers to Internet users, the french banana back tour de approach is
Simple: the scan of a QR code with a phone will automatically generate the donation of 1 banana.

On Tuesday July 8. during stage 4 Amiens-Rouen this large AC Solidaire will be closed after the passage of the runners of the Tour de France in Bézu-la Forêt, a commune of 300 inhabitants located 97 km from the finish. In close collaboration with the town hall, it is a real party that will take place at km97. On the program: dance. an authentic atmosphere of carnivals of Guadeloupe and Martinique with the association “Friends of the islands”. Banana trees in the city as well as entertainment. tasting for all, will contribute to traveling the public for a day.

“The municipality of Bézu-la-Forêt is proud of this partnership with the banana of Guadeloupe & Martinique which reflects beyond. the figures for a penny in families in difficulty. Thank you all. french banana back tour de and the pleasure of working together for our commune and for those who need it most, ”underlines Madame Chantal Arvin-Bérod, mayor of Bézu-la-Forêt.

A new free identity
This year, French bananas wanted to review its graphic identity. With a simplified color code. centered on the emblematic yellow of the fruit and green, symbol of its agro for ecological, the banana of Guadeloupe & Mar nique intends to reaffirm its identity and strengthen its link with the public and all the actors of the Tour.

A relay in nearly 500 points of sale
Since the beginning of June, 40,000 tonnes of guadeloupe & Martinique bananas have taken the Colors of the Tour de France in early primeurs. in the large distribution brands of France. On the occasion of the 10th anniversary of the wrapped French banana. the french banana back tour de French artist Jérôme Masi created a ribbon (photo) playing on the emblematic colors of banana
French and cyclists of the Grande Boucle. “Always in mind with French bananas” is the grip of the kit (arches, totems and skirts) highlight for large distribution. It will be deployed in nearly 500 points of sale until the end of the event.