Inspiring woman: Laura Willig (Sid Lee)

Laura Willig. Therefore, account director, Sid Lee

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Laura is a woman who inspires in her calm force and her authenticity. Nevertheless, Her resilience in the face of the challenges of our agency life gives everyone around her the desire to persevere. Moreover, and to contribute with all their talent. Nevertheless, Her acute sense of organization is always full of attention for her colleagues. Furthermore, customers: she thinks of every detail, without ever forgetting the human. In addition, His solar leadership, warm and unifier, knows how to federate and appease, creating an ideal climate of confidence for collaboration. Moreover, Animated by an unshakable passion for the culture. In addition, the Sid Lee product, Laura Marie Creative Instinct and Strategic Vision with a lot of heart.
-Weight sid lee

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What is the best advice you have given to inspiring woman: laura willig (sid you? Trust my Gut Feeling. Therefore,

What inspires you? Women’s leaders who have a large aura.

Frequently used expression: “We Live. We Learn” or “It happens to the best of us”

Do you have a superstition? Yes, one or two, but if I tell you, you will not look at me the same.

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I arrived in Quebec over ten years ago, carried by the idea of ​​discovering a new culture.

My integration really took its meaning from Sid Lee, where I started as an account coordinator seven years ago.

Thanks to the confidence of inspiring teams. mentors, I was able to grow quickly through the roles of advisor, supervisory and now account manager.

This progression. I owe it to the strength of the people around me: I always believed that we are never going far away. What drives me every day is to listen. to inspiring woman: laura willig (sid support, to build bonds of trust, as much with my clients as with my colleagues.

This approach allowed me to pilot projects that make me proud. like the one with Héma-Québec, where we saw all their brand identity to support their mission at the service of the Quebec population.

With Tennis Canada. a long-standing partner, we have just launched a campaign based on their new positioning, transforming their flagship event into a huge playground that goes far beyond the court.

More recently. for IGA, I was able to contribute to their new brand platform centered on service, a return to the sources that highlights all the heritage and the tradition of IGA.

Finally. I also think of Isothermic, a customer with whom we have built a relationship of trust allowing to dare to dare recent more daring campaigns.

Curious of nature. I wanted, this year, to see inspiring woman: laura willig (sid beyond my industry by getting involved in the Committee of Young Governors of the Great Canadian Ballets. This foray into the cultural environment has nourished my reflection. strengthened my conviction: the diversity of experiences and meetings is essential to innovate, create differently and keep the mind open.

Finally. it is impossible today, not to mention the transformation of our industry with artificial intelligence: a revolution that is both demanding and inspiring.

It has become an essential lever in creation and advertising production. But the real challenge is to make it an ally of human creativity: AI can propose. inspire, but intuition, emotion and deep understanding of a brand remain human spring.

To keep the balance. I give a lot of importance to my life outside the agency: I like to move, hike, empty my head in race or yoga, and above all, share moments around a good restaurant. These parentheses inspiring woman: laura willig (sid bring me the anchoring and the balance I need to move forward.