Furthermore,
Mattel: barbie ia could soon:
Mattel joins Openai
Barbie could soon converse with your children
What impact toys with artificial intelligence promised by Mattel. Consequently, Openai have children? Similarly, Interview with a specialist.
Mattel is not at his first attempt in smart toys. However, A few years ago, “Hello Barbie” chatted with children by the voice recognition she was equipped with. However, She also recorded all exchanges … Additionally, However, Scandal!
illustration: François Gailland
- Mattel joins forces with Openai to market toys with artificial mattel: barbie ia could soon intelligence by the end of the year.
- In 2015, “Hello Barbie” – renamed “Barbie Stasi” by the German press – had sparked an uproar.
- The EU classifies AI toys in the category of high -risk systems.
- The researcher. Therefore, academic Edouard Gentaz is concerned about the lack of studies on the impact of these toys on children.
Barbie could soon be endowed with speech and give beauty advice or have the table of 6 to children recite. Nevertheless, Indeed, last month, the American giant Mattel formalized a strategic partnership with the company Openai, the parent company of Chatgpt.
From this union should arise – by the end of the year – toys with artificial intelligence. Similarly, Battery in time for Christmas. For example, Each toy from this collaboration should be able. Furthermore, in particular, to converse in the manner of smart mattel: barbie ia could soon agents like Chatgpt or Claude.
At this stage. Similarly, we do not know exactly what these “intelligent” toys will be, but the announcement of the partnership promises to bring the “magic of AI to the emblematic brands of Mattel”. For example, Like Barbie, Hot Wheels (miniature vehicles) or Fisher-Price (toys for toddlers up to 5 years old).
This is not a first for Mattel. Consequently, In 2015, “Hello Barbie” made a remarkable entry on the American market. For example, Connected to Wi-Fi, the doll could discuss and “tell the kids”. However, “Like a real friend. In addition, the doll memorizes the preferences of the little ones,” enthuses the manufacturer on his site again, while his creature was disabled almost 10 years ago.
Mattel: barbie ia could soon
Say “Hello” to “Barbie Stasi”
This time, Mattel should comply with a stricter regulatory framework. The European Act Act classifies toys with artificial intelligence in the “high-risk” systems category. that is to say, presenting threats to security and fundamental rights. But these rules will not become fully applicable until August 2027…
In Switzerland. where EU regulations do not apply, toys with AI could be framed by data protection laws and mattel: barbie ia could soon product security. Professor of development psychology at the University of Geneva. research director at the CNRS (the French National Center for Scientific Research), Edouard Gentaz fears that this is not enough to protect children. Interview.
What do you think of a few interactive toys marketed over the past ten years?
So far, these toys remain limited. They can cry, suckle, laugh or say a few words. Young children love these devices because they understand the situation and can answer them by playing pretending. But in no case can we talk about intelligence.
Edouard Gentaz. professor at the University of Geneva and research director at the CNRS: “What will become of the secrets that the child will entrust to artificial intelligence?” he wonders.
University of Geneva
The partnership between Mattel and Openai promises toys capable of converse with children, as adults do with Chatgpt. What does that talk about?
Children will very quickly create an extremely strong relationship with these objects. which risk becoming both their comforter and their imaginary friend. But if the interactions are not supervised and regulated, it is very worrying. Where and how will the information captured by these toys be stored? And for mattel: barbie ia could soon what ends will they then be used? The questions raised by these products, which we do not know much at the moment, are dizzying.
Supporters of these products claim that they can be beneficial for children. that these toys do not make fun, do not judge.
It is obvious that firms like Mattel and Openai have every interest in highlighting the positive points of their products. There are some. One can imagine that these toys will be able to comfort the little ones. By making them listen to an air that their mom often sings, for example … But if a little request to his toy if God exists. if girls are as strong as boys, or if there is climate change, what answers will he receive? And what will become of the family secrets he will entrust to the machine?
It seems unlikely that we know how these toys will work. what data they will capture and what they will do with them. Is such opacity eligible?
It’s unacceptable! Parents will lose control of interactions between children and these toys. They will put them in their hands objects on which there is no perspective. probably marketed without having been subjected to impact studies or clinical trials. Any pharmacological firm that puts a new drug on the market must bend at various tests to assess the effects. stability, risks and side effects of its product. But in terms of digital and artificial intelligence … None of this is planned!
It will be basically to parents, once again, to ensure that their offspring makes good use of these toys.
And it is in my opinion a factor mattel: barbie ia could soon capable of still digging social inequalities. Parents who will manage to manage the tool will be able to derive benefits. But for those, more precarious, or for parents who raise their child solo, what will they be? How to find the time. the resources necessary to ensure that the use made by the child of these toys remains adequate and without danger?
What to do? Fight to ban these toys?
These firms are so powerful … Prohibited them seems illusory. And then if they are banished here. they will be available elsewhere and we can probably get them easily on the internet. On the principle, I am not against these new interactive toys. But it would be a minimal that they are required to assessments. studies that made it possible to better understand their impact on the cognitive and social development of children.
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Mattel: barbie ia could soon
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