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The pressure is increasingly intensifying

Therefore,

Pressure increasingly intensifying:

The prohibition of sale of new thermal cars after 2035 continues to debate. Nevertheless, This time, it is the optional equipment supplier who asks that this decision being reviewed. Nevertheless, Other important market players also argue in this direction.

In less than ten years, the sale of new thermal cars will be prohibited in Europe. Similarly, This decision, made a few years ago, has been fueling the debates more and more for a few months. pressure increasingly intensifying Several major players, including manufacturers, require more flexibility. Is the end of the thermal in 2035 threatened?

End of thermal: an unattainable objective?

Ten years from the deadline, the end of the thermal in Europe is obviously in all minds. The manufacturers follow the roadmap imposed by the European Union, despite sales figures that are starting to worry. The reality of the market is more difficult than expected.

According to specialists, To achieve the objective set by Europe, sales of electric cars should increase by 25% per year. Since the implementation of this deadline, They actually never exceeded 17%. Eloquent figures, far below what they should be.

Several factors are involved. We can cite The prices of electric cars, on average 30% higher than those of thermal equivalents. Or the drop in purchase aid, like the ecological bonus. But. more global (and pressure increasingly intensifying above all more obvious), The demand for this kind of vehicle seems to be the root of the problem. To put it simply, the majority of Europeans do not seem yet ready to take the plunge towards electric.

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In Europe, the electric car has all the sorrows of the world to impose itself frankly.

A necessary overhaul for several important players

Despite the low demand for electric cars, the manufacturers are continuing their transition. At the request of the European bodies, which keep the course of 2035. Which leads to a rather unexpected problem: European production has dropped drastically in recent months.

So, pressure increasingly intensifying to try to save the furniture, several great actors try to be heard. A few days ago, the German manufacturers were asking for a softening. BMW and Mercedes, in particular, want more flexibility. The latter argue for cohabitation between 100% electric, and electrified engines.

More recently, Laurent Favre, director of the optional equipment supplier, also argued in this direction. According to him, a overhaul of the objective is essential, to “Put in the foreground what the end consumer wants”.

Speeches that contrast with what we could hear a few years ago. Not long ago, some manufacturers claimed that a change of course would be more harmful than beneficial for industry. The harsh reality of the market has apparently changed the eyes of players in the sector.

Further reading: Sydney Sweeney could launch a lingerie line funded by Amazon CEO, Jeff Bezosfrom € 20,800Duncan Minto appointed Interim Managing DirectorStock Exchange: great publications at Publicis and Legrand, Rheimetall in talks and TSMC explodes the countersEconomic planet | Overcotal? Not in the United States.

briar.mckenzie
briar.mckenzie
Briar’s Seattle climate-tech dispatches blend spreadsheet graphs with haiku about rain.
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