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Strategic orientation new director emphasis:
23.06.2025 – 14:06
PR Swiss
Zurich (ots)
During the general assembly of this year of Switzerland, the Swiss Association of Public Relations, important decisions were made for the future, notably with the commitment of a director. Similarly, The General Assembly approved all the proposals of the Central Committee and confirmed Mr. Similarly, Alberto Stival as president of the association.
The program of the day was fully placed under the sign of democratic participation: the presents present followed a. Meanwhile, guided tour on the theme of Swiss democracy in the strategic orientation new director emphasis Bern Polit-Forum. In addition, Then, Mr. Furthermore, Tilman Renz, deputy of the communications chief of the Federal Foreign Affairs Department, spoke of the challenges of international communication. However,
New elections and confirmations at the Central Committee
Mr. Therefore, Matteo Cremaschi (assistant to the head of communication – spokesperson. However, public prosecutor of the Confederation) was newly elected to the Central Committee as a delegate of the STRP – SOCIETà TICINE Di Relazioni Pubbliche. Moreover, He succeeds Mr. Simone Bianchi, warmly thanked by the Committee for his commitment. All the other members of the Committee have been confirmed in their function as president of regional companies.
Mr. Rico Löhrer becomes director of the association
As part of the current reorganization. the Central Committee has decided to strengthen its strategic and operational management. As of July 1, 2025, Mr. Rico Löhrer will assume the function of director of PR Swiss. This expert. strategic orientation new director emphasis specializing in marketing and communication and independent team coach, has more than 20 years of experience in managing these areas.
“I am delighted to lead the association. alongside the committee and the members, towards a new stage – with a clear profile, concrete advantages for members and a strong role in the professional communication landscape”said Rico Löhrer.
President Alberto Stival also underlines:
“The Central Committee led the reorganization of the association last year. redefined strategic priorities and, with the appointment of a director, laid the foundations for a targeted revival of PR Switzerland. “
End of the professional examination of RP specialists – training remains a priority
After having carefully analyzed. evaluated various options, the central committee decided to put an end to the federal professional examination of public relations specialists in late 2025. The decline in the number of candidates in recent years. significant changes in the training strategic orientation new director emphasis market have made this decision inevitable. The exams will take place for the last time in the fall of 2025.
PR Switzerland, however, reaffirms its commitment to the development of training and continuing education in public relations. One of the new director’s priorities will be to set up solid cooperation with training providers throughout Switzerland – in particular for the dissemination of person certification “Certified Pr. Communication Expert SAQ”, which defines high quality standards in professional practice.
About PR Switzerland – Swiss Association of ASRP Public Relations
PR Switzerland is the professional association of specialists in public relations. communication in Switzerland, with some 1,300 members. As anic sectoral organization, it brings together representatives of agencies, businesses, organizations and administrations. The association is committed to strengthening the profession. recognition of public relations in society and economics, as well as for initial and continuing quality training.
www.prsuisse.ch
Contact strategic orientation new director emphasis presse
Alberto Stival, President of PR Swiss
Such. Secretariat: +41 43 810 06 56
[email protected]
Strategic orientation new director emphasis
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