Its overall market share in Europe for private vehicles, this time taking into account fleets sales, is logically lower, at 4.5 %, in 9th place. There, it is precisely Renault who now occupies 2nd place, with a market share of 6.7 %. Its flagship model is the Clio, better sale on the European market during the 2nd quarter.
“Our electrified vehicles represent almost 24 % of our sales, mainly hybrid models”
N ° 1 in Belgium
The portfolio star remains the Sandero, with a total of 151,948 units (global sales). “”It remains the best -selling model in Europe all customers of customers combined, which has been the case since 2017 “, underlines Frank Marotte. However, it lost a few feathers (-7.8 %). It’s a bit of the market trend. “”Sales to individuals fell by 6 % in Europe “. Dacia is also penalized by the poor outfit of French and Spanish markets, “As a sharp drop “while they are big customers for this model. “”Sandero wins market share in several countries “.
The Sandero is, as a reminder, the best -selling model in Wallonia and the first on the Belgian market for its petrol version. All engines combined, the BMW X1 is ahead of it, however.
The Duster also experienced a slight decline, at 108,510 units worldwide (-4.5 %). Again, the 5 % drop in the segment in Europe is advanced as an explanation. However, there remains the n ° 1 of the best sales of SUV to individuals, and this since 2018. This tends to prove that Dacia, despite its affordable pricing, can also suffer in a difficult market.
The great novelty of the year is however the arrival of the Bigster, a SUV positioned in the C segment. It was a bet, because the Bigster is offered from 24,990 euros, far from the usual tariff zones of the brand (from 12,890 euros for the Sandero). There had been many internal questions about the opportunity to place the cursor above.
BMW in the Flemings, Dacia in the Walloons: here are the most popular models in Belgium in 2024
The highest -end hybrid
Obviously, Bigster met his audience: 38,000 orders and 17,329 sales since the official launch last April. “”It is a great success that exceeds our expectations. On an annual basis, this could represent 100,000 sales. It gives us a lot of confidence to explore new horizons “.
The Bigster above all allows you to reach customers to conquer and therefore to expand its audience, while retaining the brand’s DNA for the best price/quality ratio. This is the case in Germany, where “Each buyer is a conquest “. Dacia had decided to pamper this market. The electric tailgate, a first for Dacia, was thus intended to meet the expectations of German customers. In France, 80 % of buyers come from competition.
Buyers mainly turn to the best equipped and therefore more expensive models, the Extreme and Journey versions (at more than 28,000 euros). The hybrid motorization 155 is the choice of nearly 7 customers out of 10. However, the Daily Hybrid 155 version is this time a price from 31,190 euros.
This good performance allows Dacia to speed up the electrification of the range. “”Our electrified vehicles represent almost 24 % of our sales, mainly hybrid models “. The 100 % electric model, the Spring, has totaled 19,452 world sales, up 62 % compared to the first half of 2024. A figure that Dacia tempers however. “”We were then in the middle of a transition period to the new model “.
What if the Dacia Duster was the car of the year 2025?
The start on Bigster’s wheel hats may give upmarket ideas in Dacia, which must however reveal in a few months a new electric car at less than 18,000 euros. “”Even if we win new customers, Dacia will remain Dacia “, In any case assured Frank Marotte.
