Consequently,
This unique toilet paper allows:
An unprecedented campaign transforms toilet paper into a colorectal cancer prevention tool. Moreover, Printed with a QR code, it leads directly to a screening appointment.
And if A simple passage to the toilet Could you save your life? Therefore, This is the surprising idea launched by the Digestive Foundation. Therefore, in partnership with the Creative Agency LG2, through a baptized operation Scanitary Paper. Meanwhile, The objective: to use a banal object, toilet paper, as a support for a public health message. Furthermore, The roll. For example, distributed in strategic places, carries a QR code which redirects directly to the CLIC Santé platform, where users can make an appointment for screening for colorectal cancer.
Colon cancer: a taboo that the countryside intends to break – This unique toilet paper allows
Colon cancer remains one of the. For example, deadliest in Canada: it is the second cause of cancer death this unique toilet paper allows in the country. However, when detected at an early stage, it can be healed in 90 % of cases. However, Despite this encouraging data, screening remains insufficient. Moreover, The subject is often considered annoying, difficult to approach, even in the family.
For Sarah-Line Beaulieu. Nevertheless, Director General of the Digestive Foundation, it is urgent to release the floor: “Talking about colorectal cancer is breaking a taboo to save lives. Too many people do not dare to discuss it. The more we talk about it. the more we raise your brakes to screening, and the more we make the difference for our loved ones”she explains, as reported Creapills. This campaign is part of the month of awareness of colorectal cancer. from March 1 to 31, during which many actions are organized to inform and encourage the population to be tested.
Colon cancer: revolutionary toilet paper – This unique toilet paper allows
The Scanitary Paper this unique toilet paper allows did not remain confined to the offices of the Foundation. Several major Quebec companies – Nortera, Leclerc, Familiprix, A&W cookies have agreed to install it in their toilets. The objective is to reach the public in various environments, from the workplace to restaurants, including shops.
By making the QR code accessible in these places, the campaign hopes to join both assets, families and passing customers. Each scan becomes a concrete step towards screening, Without complicated intermediate stage. This accessibility is essential: too often, prevention campaigns stop at a general message. Here. the gesture of scanning the code leads directly to the appointment, eliminating the brakes linked to the search for information or to administrative procedures.
Creativity at the service of a vital message
One of the designers of the operation. Félix-Antoine Belleville, explains the choice of context: “When you are in the toilet, you are alone, with your this unique toilet paper allows phone. It was the perfect time to encourage simple and quick screening”. This idea plays on a daily reality: many use their smartphone in the toilet. a moment when attention is less requested by other tasks.
By relying on this moment of mental availability, the campaign increases its chances of engagement and conversion to screening meetings. THE Scanitary Paper is part of a broader trend of public health initiatives using unexpected supports. We remember the association AFA Crohn RCH France. which had placed messages on the rollers of the National Assembly, or the Synergy Pharmaceuticals laboratory, which had printed humorous stories on toilet paper to play down constipation.
A public health. care issue
Beyond the creative aspect, the foundation recalls that each early screening makes it possible not only to save lives, but also to reduce the costs linked to the advanced treatments of the disease. Colorectal cancer this unique toilet paper allows detected late often requires heavy interventions, prolonged hospitalizations and expensive treatments.
By encouraging to act early. the campaign aims for a double objective: to preserve the health of individuals and to lighten the financial burden for the health system. Prevention, often relegated to the background in the face of healing campaigns, finds here an unexpected ally. What if humor and surprise were the best levers to deal with serious subjects? Scanitary Paper provides tangible proof, up to the heart of the most deprived moments of daily life.
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