A judge authorized a collective action on the emails that Tim Hortons mistakenly sent to the participants of his popular promotion “unfolding to win” – but only for residents of Quebec.
The Montreal office LPC Avocats says that some 500,000 customers across Canada received an email in April 2024 announcing that they had won a boat as part of the promotion.
Last week, judge Donald Bisson of the Superior Court decided that collective action could go ahead, but he limited it to Quebec residents because the case depends on consumer protection laws in this province.
Lawyer Joey Zukran claims that his customers should receive the boat and the trailer told to have won, as well as damages.
According to him, Quebec law stipulates that it is traders, not customers, who must be held responsible for errors.
A spokesperson for Tim Hortons said that the company had apologized last year to customers who had received the email, and refused to make other comments because the case is in court.
