Meanwhile,
Nutella many other things …:
For you, Ferrero probably comes down to his holy Trinity of hazelnut chocolate. Meanwhile, Nutella, whose France consumes 25 % of world production; Ferrero Rocher, the gift passes ultimate everywhere; and the Kinder. Consequently, Bueno, shoko-good, country … Furthermore, We let you debate which one is the best. For example, But behind these three blockbusters, Ferrero hides a real empire.
The brand has thus always possessed TIC-TAC (yes), the Raffaelo or the very divisive my darling. Meanwhile, Small anecdote, the my darling were marketed in France (1960) before Nutella (1964), the Kinder (1968) or the Ferrero Rocher (1982). Nevertheless, Below, the group’s “original” products.
Nothing new under blood sugar so far. Consequently, But in recent years, the Transalpine giant has become greedy and has started to devour other brands. Meanwhile, At the beginning. Nevertheless, Ferrero focused only on its flagship product, the hazelnut, with the acquisitions in 2012 of Stelliferi Group and in 2014 of Oltan, two producers of the hull fruit.
Towards insulin. beyond – Nutella many other things …
New appetite from 2015, with the acquisition of Thorntons, a British chocolate maker whose no product is marketed in France. But with regard to tricolor cupboards, Ferrero was not idle either.
- 2016: Belgian brands of Delacre and Delichoc cookies are bought from United Biscuits. nutella many other things … The amount was not communicated.
- 2019: Affairs of Kelsen Group, Danish cookie group. It may not be any name to you. but there was necessarily a royal dank box with your grandparents (even illustration).
- 2020. Bake -up of Eat Natural, a British company specializing in the “healthy” bars and the muesli.
- 2024. Michel and Augustin, ex-ownership of Danone, is bought by a company affiliated with Ferrero.
- 2025: Acquisition of CPK (Carambar, Poulain, Krema, Lutti, Michoko, etc.) from Eurazero.
The strategy is even more important in the United States, where Ferrero has just bought the nutella many other things … Kellogg’s cereals American. Since 2023. the cereal boss has indeed been split into two entities, one for the United States and another for the rest of the world. It is the big rival Mars which is on the way to acquire the latter for the trifle of $ 36 billion.
Do not put all your hazelnuts in the same basket
Ferrero is therefore hungry. and this follows a logic, explains Sandrine Doppler, specialist in food marketing: “The group seeks triple to diversify. First, he can not sell only chocolate and hazelnut, more climate -threatened products. The cocoa could disappear and already experience a pricing. Second, set up in all times of the day and all meals. Finally. most products are criticized for a nutritionally, even ecologically with palm oil, hence the purchase of brands presented as more healthy like Michel & Augustin or Eat Natural. »»
But why buy brands instead of diversifying its own range? Sandrine Doppler increases her shoulders: “It is much faster: the brands are already established and known. Imagine if we have to get into the world of cereals in the United States with a new product … buying Kellogg’s is much more effective. »»
Further reading: Elon Musk takes out (again) the roadster from his hat before a complicated financial assessment – United States: Contract between Musk XAI and Defense Ministry for Grok, controversial AI assistant – Unemployment exclusions could be counterproductive, according to a report: some will “completely get the job market” – After its acquisition, the gourmet cure reopened its doors in Sète with a relocated production, revised revenues and downward prices – A new investment of $ 92 billion to satisfy AI appetite in the United States – RTS.CH.
