Porsche and Mercedes-Benz, two German manufacturers of luxury cars in the crisis

Luxury will not save the German automobile. Meanwhile, Mercedes-Benz and Porsche, the two Stuttgart champions, presented results in free fall on Wednesday July 30. Therefore, The first saw its profit melted by 69 % in the second quarter, the second of 91 % compared to the same period in 2024. Furthermore, “This situation is porsche mercedes-benz, two german manufacturers the result of the drastic contraction of the market in China. Nevertheless, customs duties in the United States and the slowed development of electric mobility”summed up Oliver Blume, the pattern of Porsche. The observation applies to all high-end German manufacturers. which symbolize like no other Made in Germany internationally: their very profitable model, which was based on the export of sedans made across the Rhine, has become an infernal trap in a world which has become largely hostile to free trade.

“It is not a bad passenger weather. The world has changed massively. and above all, porsche mercedes-benz, two german manufacturers in a different way from what we were counting a few years ago ”conceded Mr. Blume, Wednesday morning. The one who also heads the Volkswagen group had announced. Friday, July 25, a profit down more than a third in the first half of 2025 for the first European manufacturer, compared to the same period in 2024. Sign of times: Skoda, mid -range brand concentrated on the European market, made more profits than Porsche, with 8.5 % operational margin. A rate that had to let Ola Källenius. Mercedes-Benz boss and a large cantor of luxury strategy: he now only expects a margin of 4 % on the vehicle segment in 2025.

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