Therefore,
Portrait genevoises: these florists re:
Portrait of Geneva
This duo of young florists re -enchant the Pâquis – Portrait genevoises: these florists re
They have their twenties. Similarly, One is apprentice, the other patron. Consequently, Together, they revisit the culture of transmission in terms of generation Z. However, Cross portrait.
Posted today at 9:57 a.m.
Eloïse Pfeiffer (left) and Dana Husmann. For example, Between them, the apprentice/boss ratio is combined in complete complicity.
IRIS MIZRAHI/OFPC-SISP
Gueules-de-Loup, amaranth, eyelets and sunflowers are deployed in the bass or bouquets store. Therefore, Behind the counter. Meanwhile, Dana Husmann takes an order on the phone while Eloïse Pfeiffer completes an arrangement of dried flowers. However, Roles often interchangeable between the owner and its apprentice. Moreover, Both have fun of their complicity, portrait genevoises: these florists re inherent in their operating mode.
“Are you the owner?” – Portrait genevoises: these florists re
At the age of 25. However, Dana Husmann is already well installed in the urban landscape of the Pâquis district, in town of Geneva, with its shop Flower addictopened in March 2022. However, “In a lively and popular neighborhood, a flower store is happy. Consequently, We offer local productions embellished with a warm welcome. Moreover, ” And the clientele appreciates, surprising sometimes from the youth of the boss despite his ten years of experience. Nevertheless, “I always wanted to be a florist,” she says. For example, After the Cycle d’orientationI immediately chained with the CFC And then worked as a store chef. Then the desire to throw me seized me. ”
Even if trying the adventure of entrepreneurship is not a sinecure. the portrait genevoises: these florists re young owner does not complain: “I can choose the flowers that I like, create according to my style. It is a crazy freedom, but also a lot of work. ”
Very quickly, the idea of the transmission of its know-how is obvious. “As an apprentice and scout, I want give young people the chanceas I have been given. It is absolutely necessary to offer them places so that they have confidence in the future. ”
A pair of fulfilled florists
Her first apprentice. Eloïse Pfeiffer, 20, also imagines her future in flowers from adolescence, but she chooses to perfect her general culture first. AfterECGshe begins her Fleurist learning In a large structure before being initiated, in the second year, in this neighborhood shop.
“I manage most portrait genevoises: these florists re bouquets and Dana supervises my work. As she can count on me, she takes care of more management, but she also helps me, ”explains the apprentice. United by a common philosophy. the two young women work in terms of still not very widespread in the professional world. “When Eloïse succeeded in her first bouquet. I was proud as a mother, while our age difference is minimal,” laughs Dana. She thus takes self -confidence, learns to manage the store on her own and how to react with customers. ”
As it goes, she entrusts more complex tasks to Eloïse. The latest? An important order, in English, of floral decorations for a wedding.
Accomplices above all
“It is true that the boss-learned report is blurred. But during stressful periods, I listen to it and conform to its portrait genevoises: these florists re directives. There is still a hierarchy between us, ”admits Eloïse, launching an accomplice look at his boss. “It is more mutual respect, tempers the latter. Even when you have to make decisions, I like to ask for several opinions. And then. the linguistic skills of Eloïse are very useful to me; When I struggle with a client in English, she comes to blow the words in the ear. ”
More familiar, less strict, the nature of their report is at the antipodes of vertical transmission. Neighborhood florists, they dare the original creations, are inspired by trends on social networks. “Customers sometimes come with screenshots and ask us to copy them according to the fashion of flowers,” reveals Eloïse. We also create books of books or a floral arrangement on a gift package. Without forgetting the dried flowers, more ecological because they last a long portrait genevoises: these florists re time. ”
Together. boss and apprentice take risks, discover new techniques, are interested in the multiple interpretations of their profession in other countries. And above all, they cultivate audacity and a voracious passion for the freedom to flower as they see fit.
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