Moreover,
Ten years wingo: expression rotten:
Launched in 2015, Wingo, the braded brand of Swisscom, this year blows its ten candles. Similarly, In a decade. Therefore, the operator has forged a brand image based on simplicity and 100% digital management of mobile and internet subscriptions. Like Wingo, to what extent are virtual operators proof of a sclerotic market?
On the ten years wingo: expression rotten occasion of this anniversary, Wingo is organizing a “birthday campaign”. The company also takes advantage of this CAP to return to its beginnings. recall its desire to “simplify the digital life” of its users, according to its own words. In any case, Wingo continues to carry out large advertising campaigns in our streets. Money is there.
Exclusively online management
At one time, Wingo was distinguished by the absence of a physical shop. The subscription. the management of services or customer support is only via the Internet, a positioning which aims to reduce costs to the maximum. From now on, multiple virtual operators, which are generally Swisscom, Sunrise (UPC) and Salt submarks.
Notable fact. the brand does not reveal specific figures or indicators on its positioning on the market on the occasion of this anniversary. The press release does not deliver any information on the number of subscribers. Additionally, the current ten years wingo: expression rotten market share, preferring to emphasize a low -level marketing verbiage.
Wingo or proof of a “rotten” market?
For the record. let us recall that Wingo was created by Swisscom to recover customers wishing to leave its network for other more advantageous operators … Now. when they do not sell their prices, the three network operators do the same by directing their subscribers to their submarks.
In a market where competition works “normally”, the three networks should also compete on their prices, right? The existence of these virtual operators shows that the basic prices charged are far too high. But, as many customers do not play competition, it remains a good deal for operators. Brief…
Xavier Studer
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